In Netcentric Strategies’ recent Enterprise Mobility Survey 2011 the following question was asked, “What are your company’s motivations for wanting to deploy mobile applications?” Three numbers in the survey results particularly stood out to me:
- Improve customer interaction and service 48.6%
- Achieve competitive advantages 41.7%
- Improve brand and sales 25.2%
These numbers are highlighting “strategic” and important business motivations for deploying mobile applications. The numbers do not point to specific mobile technologies, but rather specific motivations for deploying mobile solutions.
I am climbing back onto my soap box to say mobile technologies are simply means to accomplish business goals and strategies. One of the key focuses of companies today should be on how they can utilize enterprise mobility to accomplish their business ambitions, not simply to have mobile technologies extend the same solutions to the same people. New mobile technologies without new strategies, is wasted.
It is time to ask ourselves, “What is possible, in my business, in a world of connected and mobile solutions?”