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Some of you might know that you can suggest new kinds of drinks to Starbucks on their website mystarbucksidea.com

If not I recommend you have a look at all the cool but also sometimes crazy ideas Starbucks customers are posting there.

Overall this kind of customer engagement is called “co-innovation” – innovating together with customers. Something that SAP has been good at from the beginning: The first software of SAP was basically developed together with customers and the requirements of customers always influenced future releases.

For our new cloud solutions for large enterprises co-innovation was one of the most important influencing factors. You can read a lot more about this in the following blogs if you like:

http://distributeddevelopment.blogspot.com/ – by Prashanth Padmanabhan, product manager for Career OnDemand (@sprabu)

http://blogs.sap.com/cloud/2011/09/26/saps-golden-opportunity-to-use-co-innovation-to-make-better-software/ – by Jarret Pazahanick, SAP Mentor, HCM consultant and Managing Partner at EIC Experts (@sap_jarret)

http://blogs.sap.com/cloud/2011/08/23/co-innovation-2-0-sap-first-customer-success/ – by Sven Denecken, VP OnDemand at SAP (@sdenecken)

What’s the co-innovation story for Business ByDesign?

From the very beginning we involved midsized companies and validated scenarios, interaction models and user interfaces. But compared to all the new OnDemand products of SAP today we were in stealth mode back in that days. That meant that we were not allowed to talk about what exactly we – at SAP – were about to do with this product. All these validation sessions were therefore organized by external market research firms which was extremely expensive. Because the participants were not allowed to know that they were talking to SAP employees, there was also no way for us to interact with them on an ongoing basis to validate the changes that we did based on earlier validations.

In a nutshell: It wasn’t really a co-innovation with customers.

Now that ByDesign – the most complete ERP solution in the coud – is available worldwide and has more than 500 customer, we decided to open the doors and let customers directly participate in the decision process of what features to add next.

Every user of a customer can now sign up for the new Business ByDesign ideas forum, share their ideas and requirements, discuss the ideas of others and vote for them.

The ideas with the most votes will be implemented in the next development cycle.

So if you are a ByDesign customer, go ahead and sign up here today.

I’m looking forward to an open discussion and lots of innovative ideas.

And hey, after you signed up on the ideas forum, get yourself a coffee at Starbucks and enjoy your weekend.

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3 Comments

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  1. Greg Chase
    There are great prior examples that were discussed at SapphireNow by Bydesign customers that we need to get documented.  For example, the business process map as demoed by Rainer Zinow was developed with several customers.  Let me see about cutting up some video footage we may have.
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    1. Christian Happel Post author
      Right, we call it the Business Scenario Explorer. Available from within the Help in the system and also accessible from the Business Center.
      Another great example is about to come with Feature Pack 3.5 (trying to build up excitement already ;-)).
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  2. Tatjana Walter
    SAP IdeasByDesign gives us an excellent way to collect customer requirements, let a broad community vote on new ideas or add comments and give experts the chance to moderate the community which is an important source for future decisions. Customer voices are taken very seriously which leads to the need to continue the work also after the idea was posted: topics are offered for UI or concept validation, to collect user feedback during visits on existing features and more. How to collaborate with product management and development is described for customers and partners in the Business Center: https://wiki.sme.sap.com/wiki/x/mQuRBw. Please check out upcoming workshops and events and register yourself by sending an email to: Business_ByDesign_Feedback@sap.com

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