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Author's profile photo Markus Ganser

Feedback on MDM/MDG Sessions Given at SAP TechEd Las Vegas

In the aftermath of SAP Teched 2011 Las Vegas, I’d like to share with you some thoughts and feedback reported from attendees on the SAP NetWeaver MDM and SAP Master Data Governance sessions that were given under the umbrella of the overall Enterprise Information Management (EIM) session track.

Basic findings

All MDM/MDG sessions were well received with an estimated rate of +50 participants per hands-on session and generally crowded lectures. There was a big general interest in all MDM/MDG sessions, but what attendees were particularly eager to know was:

  • SAP NetWeaver MDM and SAP Master Data Governance integration aspects
    Great interest in information governance through federated end-to-end MDM scenarios leveraging SAP NetWeaver MDM and SAP Master Data Governance.
  • MDM/MDG integration with SAP BusinessObjects Information Steward and Data Services
    Information governance through active master data quality control by measuring, visualizing and defining follow-up remediation tasks seems to become more and more relevant for leading enterprises.

    I remember giving a lecture at SAP TechEd 2006 where I already touched the topic of active control of master data quality, but by that time my impression was that customers didn’t care too much about it (at least, this is what I took from the session feedback, then). But now, with SAP BusinessObjects Information Steward being generally available, SAP has the appropriate solution in place to tackle this. Time is ripe now! 

    In this context, SAP BusinessObjects Information Steward provides a perfect means to be combined with SAP NetWeaver MDM and/or SAP Master Data Governance.

  • Embedded MDM with SAP Master Data Governance
    Great interest both in getting an overview and domain-specific knowledge [supplier, financials, materials (and upcoming customer)] plus information on general extensibility aspects.

With this positive momentum for SAP MDM solutions, on to SAP TechEd/SAPPHIRENOW Madrid. Don’t miss the opportunity to get the latest news there on MDM at SAP.

Thanks, Markus

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      Author's profile photo Andreas Seifried
      Andreas Seifried
      Thanks to all the people who joined my sessions and the talks we had. Particularly, for the very interesting discussions during the expert networking session on governing reference data with SAP Master Data Governance! I really like that format because of the informal exchange of experiences and opinions.
      See you next time!
      Author's profile photo Former Member
      Former Member
      Hi Markus

      Its good know about the increasing interest in SAP's MDM solution portfolio.

      I recently happened to read an article from Gartner ( discussing about 3 trends that will shape the MDM Market.

      I’m interested to know SAP’s thought about the other 2 trends,especially if these are also being considered as part of the product roadmap for SAP NW MDM, namely;

      1.     Rising adoption of MDM in cloud
      2.     Increasing links between MDM and social networks
      a.     There are a few MDM product vendors who are already planning and enhancing their products on this path.



      Author's profile photo Markus Ganser
      Markus Ganser
      Blog Post Author
      Hi Neelesh,

      Aaron Mahimainathan gave an interesting MDM roadmap session (EIM 200) in Las Vegas where he also covered these new trends. We see BIG DATA, on demand (SaaS), and integration with social
      networks as the big drivers for innovation around MDM at SAP.

      Regards, Markus