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  1. Jarret Pazahanick
    Very good article as once you spend the time to publish a blog you want people to read it.

    I always post on twitter (2-3 times) and add the article to linked groups I am involved in as well as our companies quarterly newsletter. Sometimes you will get lucky and have it featured on the SCN website or newsletter which of course will give it a lot more exposure.

    An article I wrote on Friday about SAP and Workday got 350 reads from Twitter alone so I am a big believer in the benefits of using other vehicles to give my content exposure.

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      1. Chris Paine
        Hello,

        It should be noted that Jarret tends to tweet about 10+ SAP and HCM articles every day – so him slipping in 3 tweets about his occasional blogs is not really noticeable.
        If your twitter stream is just you shouting about your own blogs – self publicity, then people are less likely to follow you (unless you are already famous). So do be a little careful here!

        Something that is nice, and I certainly appreciate, is to include a link to the mobile version of the SCN blog – perhaps doing this does justify two tweets! As loading full version of SCN on a mobile browser takes some time and is not always the easiest to read.

        eg: mobile version – http://weblogs.sdn.sap.com/cs/mobile/view/wlg/24123

        BTW Jarret if you could take this tip on for your SCN blog tweets would make reading those SCN blogs so much easier.

        Cheers,

        Chris

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  2. Jeanne Carboni
    Hi Sylvia!  Very good tips to share with our community.  Thanks for promoting my blogs on Twitter in the past.  I’m now doing the same for you!

    Jeanne

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    1. Sylvia Santelli Post author
      Thanks Jeanne! It’s a good sign when team members want to help share content, as hopefully that means it was of value to them.

      Thanks for the tweet!

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  3. Tammy Powlas
    It catches my eye when Dennis Howlett always starts a tweet with Fresh Content:….

    I wonder if I should do that for my next SCN blog post…

    Thanks Sylvia!
    Tammy

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    1. Sylvia Santelli Post author
      Take a hint from others, true!
      As I wrote this it made me think how others grab my attention when they post new content. It also made me think of what kind of tactics they use that annoy me.

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  4. Tom Cenens
    Hello Sylvia

    I don’t post my blogs on all of those sources as I’m concerned at which point community members will feel as if I’m spamming them by posting my blog all over the place.

    I tend to tweet a new blog just once as SCN also tweets new blogs. That’s certainly an interesting question for anyone who reads this blog, how soon do you consider someone promoting a blog to be spamming?

    SAP can hire Jarret to tweet really ๐Ÿ˜‰ It looks like he has a SAP detector running on his computer which tweets interesting articles ๐Ÿ™‚

    Kind regards

    Tom

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    1. Sylvia Santelli Post author
      Tom,
      I thought about that a lot, where is the line?
      I decided to write this from the perspective of a community member who has never promoted their content before. I imagine that their network, even those not interested in the subject would be interested to learn that they are a blogger.

      I should have added a note that you need to take note of your audience and not just tell every single person you know every single time or else they might lose some friends along the way. =)

      Thanks for your feedback Tom.

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  5. Jarret Pazahanick
    I found out something interesting that the SCN team may want to look into especially if folks follow your great insight in this article.

    It is very common in Twitter to use URL shortening and in one of my recent articles I got over 1000 views of the shorten URL but was surprised to see they did not get counted in my author page view stats.

    I can provide specific information if this is something you would like to look into as longer term as social media become a more common way to share information it would be great to have the SCN stats be accurate.

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    1. Tom Cenens
      Hello Jarret

      The SCN reputation council has had discussions around statistics and blog quality so the SCN team is aware of the fact that not everything is taken into account and they will surely look into improving the measurements.

      In my opinion statistics of views do not provide sufficient information on the quality of the content. What about comments then? Still not good enough in my opinion as one can also generate a lot of discussion with a crappy blog as well as with a good blog.

      I would like to see some kind of weighted score which takes into account multiple things like a star rating on a blog (doesn’t exist yet), number of retweets on twitter, mentions on other social media, engagement level of contributor and even sentiment on the content. SAP uses SAP right, time to use HANA capabilities I woud say.

      I’m looking forward to the new SCN site, although not all our wishes and dreams concerning the possibilities will come true I have faith in the SCN team.

      Kind regards

      Tom

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      1. Jarret Pazahanick
        Tom – I think those are some great ideas (Star rating, number of retweets etc) and hopefully SAP takes into account as they roll out new platform.

        Sylvia – I sent you some examples.

        Dennis – I very much agree though I must say that although SCN has 2.3M members I dont believe there are very many “decision makers” reading the blogs. I am hoping this changes over time but every blog I write geared towards customers (my target audience) gets very little traction but if I write about consulting or configuration they do much better. Personally I have decided to focus all SAP customer type blogs on ASUG or ASUG News as it has a better chance of hit the target audience.

        Chris – I use the SCN Mobile app on my iPhone and it works great. Couldnt agree more that if you are going to use twitter to promote your blog you must be smart about it as no one wants to follow someone who’s only interest is self promotion.

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  6. Former Member
    There is a fundamental presumption that pure numbers and reach are the name of the game. That’s an idea that went out with dead tree broadcast technology owned AND controlled by media moguls. The name of the game is quality engagement.

    I’d rather a blog was read by 100 buyers than 20,000 random people. Why? Those 100 buyers are people with their hands on check books. I have no idea who the 20,000 are and may never know.

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    1. Sylvia Santelli Post author
      Dennis,

      Thanks for making that point.
      And, I completely agree, it’s not a numbers game. I think many new bloggers do think that is the point, and I’m sure many believe that when they press that “publish button”, the magic of the internet will bring people to their content. I imagine there are some who get discouraged when they publish and there are no comments or there is a low view count.

      I wrote this for new bloggers and a a reminder to the seasoned bloggers. There are tasteful ways to get the word out to interested parties, not just to the masses.

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  7. Former Member
    While I always get “beat up” when I talk about marketing on SCN ๐Ÿ™‚ (half joking), marketing of your content is really important.

    What matters, and I think this is what Sylvia is saying, is to target your content to your audience. So if you blog about #SAPAdmin, and your followers care about that topic, it’s a win to Tweet about it. My followers expect social media information from me (I hope), so I will RT that kind of content.

    While I think posting on many different channels is fair, do think about who your audience on each channel is and how you can at least package the content in a relevant fashion….

    Good blog!

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    1. Sylvia Santelli Post author
      Agreed!
      We live in an age where you need to self promote, and we have all the tools to do it. We need to think about targeting the right people, because you don’t want to lose any friends over blasting content that is irrelevant to them.

      Thanks for adding those thoughts.

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