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Author's profile photo Timo Wagenblatt

Don’t Just Manage Your Trade Promotions — Optimize Them

Don’t Just Manage Your Trade Promotions — Optimize Them      

The expense of promotions represents the second highest single line item in the corporate budget, after the cost of goods. So ensuring that this money is spent effectively is no small concern for CIOs. To help consumer companies seeking to take the guesswork out of promotion planning and move to a more data-driven decision-making process, this article takes a close look at SAP Trade Promotion Optimization, a new solution developed to help maximize the return on trade promotion.

To learn more, read the full article at http://sapinsider.wispubs.com/Article/Dont-Just-Manage-Your-Trade-Promotions-—-Optimize-Them/5937.

 If you are interested in other blogs I wrote so far you can click here (/people/timo.wagenblatt/blog).

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