The following blog is posted on behalf of SAP’s Thomas Ohnemus, Senior Director PLM, MFG, EAM.
It’s a known fact that never before has innovation been so critical for success and even survival in today’s competitive marketplace and global economy! Regrettably many companies lack the necessary processes and tools essential for conceiving, developing, and productizing the promising ideas that will ultimately win market share and enhance their brands.
In the race towards success, how can we best capture, evaluate and commercialize our ideas? How can we best manage innovation, from developing a sketched idea on our note pads all the way to placing the final and envisioned product on the store’s shelf?
I’d like to take this opportunity to share with you some great news: now, with code name “Edison” from SAP, you can harness the Spirit of Innovation across your business functions and product development lifecycle. It’s been said that portfolio management helps you do the right things, and project management helps you do things right, so it’s in this paradigm that SAP now introduces idea management to help you find the right new things to do – and move them smoothly from idea to execution.
Stay tuned for next week’s blog and discover how to keep inspired moments from dissipating!