Appconomy has documented media reports showing that 43 out of the world’s fifty largest companies have rolled out mobile applications. (It’s reminiscent of my iPad Enterprise Deployments List which any reader of this blog has seen me pimp before.)
That’s 86%. And it’s no doubt an undercount. For instance, Apple is not listed as a user of mobile apps, according to Appconomy. Umm, the maker of the world’s most popular smartphone, most popular tablet and the most popular app store (15 billion served – watch out McDonalds!) doesn’t use mobile apps?
On the other hand, the list today is weighted heavily towards consumer-facing apps of the marketing/light m-commerce variety. Nothing wrong with that; you make do with what’s written up by the media.
But they aren’t true enterprise mobility scenarios, like mobile CRM for salesmen (like General Mills), it’s not boosting revenue by accelerating warehouse shipments (as in Tellabs’ case), it’s not empowering retail employees to place orders, scan inventory and request service using app-enabled devices (as in the case of Home Depot, #30 on the Fortune 50 list, which happens to be a Sybase and SAP customer).
Still, this is major proof that the largest enterprises are getting/going mobile. And it totally jibes with research like this that shows 90% of North American/British enterprises deploying mobile apps this year.