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30 June 2011 Postal Bulletin – Mobile Barcode promotion

Before I forget – this PB also contains a DMM revision about Booklets, permitting additional types of glue for sealing and “clarifying” the sealing method for die-cut flaps. But I suspect the more relevant news in this issue is about the mobile barcode promotion.

We’ve certainly heard the excitement coming from customers about this mobile barcode promotion from the USPS. If you’re not sure what this is, read the page and a half in the PB for the details, but it can mean a 3% reduction in postage on qualifying mailings. The promotion is essentially effective from July 1 through August 31 (I say “essentially” because there are some conditions about acceptance vs. entry dates that you will need to read carefully).

And that brings out a point – there are some very specific conditions associated with this promotion, so if you’re planning to take advantage of it with the support in Presort 8.00c.08 you need to be very sure that your mailing qualifies! That means in every way, including piece content, barcode type, payment type (permit), and dates of acceptance and entry, at least. Oh, and the documentation must be submitted electronically.

The obvious thing is that the First Class or Standard Mail flat, letter or card needs to contain a barcode, but not just any old barcode: it must be a 2-dimensional mobile (or “QR,” for “Quick Response”) barcode, and when that barcode is scanned by a smartphone it must be used for “consumer interaction” and be relevant to the mailpiece. One example I’ve seen given that should NOT qualify is if a mail preparer put a barcode on a client mailpiece that led to the preparer’s web site promoting their mailing service. Since that would likely not be relevant to the client’s mailing, it shouldn’t qualify.

Assuming that you satisfy all the conditions AND get your mailing entered during the promotional period, you have an opportunity to save 3% off the total postage for the mailing. Enjoy that while it lasts!

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