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Ready to learn more about SAP business analytics and mobility topics? Or perhaps you want to take advantage of in-depth SAP technical training? Now you can do both, all in the charming city of Madrid.


For the first time ever, SAPPHIRE NOW and SAP TechEd will be co-located.


  • SAPPHIRE NOW (Nov. 9–10) offers executives, lines of business and IT decision makers, and business managers the opportunity to gain unparalleled insights through customer-driven sessions and networking opportunities.


  • SAP TechEd Madrid (Nov. 8–11) provides in-depth technical training for IT professionals who develop, implement, optimize, or upgrade SAP software systems.


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For these two co-located events, we’ll bring the entire SAP ecosystem together in one place. Come to SAPPHIRE NOW from Madrid and you’ll gain invaluable access to SAP customers, executives, partners, and experts to discuss best practices and review the latest business strategies. At SAP TechEd Madrid, explore educational content tracks and gain practical, hands-on knowledge. With this customized SAP experience, you can find the tools, best practices, and inspiration to innovate now with SAP and shape the future of your business.


Each conference has a separate registration and fee. However, all SAPPHIRE NOW + SAP TechEd Madrid attendees share access to the show floor, executive keynotes, evening celebrations, and social networking opportunities. Review this online guide to determine which event is right for you.

Choose Your Experience!


Registration for SAPPHIRE NOW + SAP TechEd Madrid is now open, so don’t wait.


You’ll benefit from the early bird discount and get the best choice of accommodations.


Register today!

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