Puneet Suppal from SAP wrote a great article this week that emphasizes some of the ways mobile technologies can improve and revolutionize the healthcare industry. It is motivating to read these kinds of stories. There are so many different ways that mobile technologies can improve things. Let me highlight just a few.
When I want healthcare or medical answers I routinely look them up on my smartphone. I simply search http://www.webmd.com/ or any number of other quality sites to read up on the topic. I found out recently that I am allergic to wheat. I discovered this by looking up the symptoms and reading about it on my iPhone. I then scheduled a blood test with my doctor to confirm. The powerful part of this scenario is that mobile devices and smartphones can enable anyone, any place in the world that has access to the internet, the same capabilities for accessing information. Smartphones and the internet can unlock the digitized knowledge of the world and make it accessible to even the remotest corners of the earth.
I worked on a mobility project a few years back that helped medicine be delivered to various parts of Africa. Donors wanted proof of delivery of the medicine in order to continue the program. We delivered a mobile supply chain management and “chain of custody” solution that documented the shipment and delivery of the medicine to final destination. This entire solution utilized smartphones.
There are all kinds of advances in the medical device industry that utilizes mobile solutions and M2M technologies. This week it was announced that Cinterion is planning to embed a cellular wireless chip into a heart arrhythmia monitoring device. The device can monitor patients for up to 28 days and also enables care providers to communicate with patients via the device.
I interviewed Manuel Rosa de Silva, an Executive Member of the Board at Portugal Telecom, a couple of weeks ago in France. He runs a multi-billion dollar global media and entertainment company. However, it wasn’t always a media and entertainment company. Historically it was just a telecom company. He is leading the transformation of this global multi-billion dollar company and using enterprise mobility solutions to increase the quality of services, increase the speed of responses and the agility of their service organization. He recognized the need for his 4,000 field services engineers to be much more efficient and to project a more professional image in order for Portugal Telecom to accomplish their ambitions.
Many services companies have only touched the surface of what mobile technologies can deliver. They are still impressed by mobile email, alerts and SMS. They have yet to fully appreciate the transformational capabilities of mobility. Mobility can drive marketing and sales campaigns, serve as a growth engine, deliver competitive advantages, branding, etc.
I recently had the chance to interview Scott Taylor from Vivint (www.vivint.com) and learn how they have transformed and rebranded their business from a security and alarm company, to a home automation and management system company with the assistance of mobile technologies. Their solutions now include smartphone apps that control home automation systems for video surveillance, temperature control, lock, doors and alarm statuses. This is a very compelling example of how mobile technologies can help transform a company and brand.
It is an exciting time to be involved in enterprise mobility.