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This blog introduces Nick Brown, who will provide insights on SAP’s and partners’ mobile applications strategies and offerings, as well as the 2011 roadmap. You can hear Nick’s full presentation during a 60-minute interactive webcast on June 15, 2011, sponsored by SAP Community Network. Click here to register for the webcast. 


First, Nick explains his role at SAP and what “makes him run”.


Moshe: How long have you been with SAP?

 Nick: I have been here for 3 ½ years. In total, I have spent 20 years in the software space around SFA, CRM and now, Mobility.


Moshe: What is your present role?

 Nick: I am responsible for mobile applications strategy at SAP/Sybase.


Moshe: What is it about your job that “makes you run”?

 Nick: I love applying technology to personal and business problems. 


Moshe : What was the most rewarding experience you had at SAPPHIRENOW?

 Nick: It was great to see the excitement from our customers and partners around mobility and how pleased they were with the scope of the SAP solutions.


Moshe: What mobile applications does SAP currently have available? 

 Nick: There are many new mobile apps aimed at mobilizing business processes and business information across key industries, including manufacturing, consumer products, utilities, high tech, oil and gas, and retail. These packaged mobile apps will drastically reduce the costs and time needed for organizations to implement a mobility strategy and have the power to accelerate business by enabling mobile workers to make more informed decisions regardless of location, and enhance engagement levels with customers and partners.


Moshe: Do you have a favorite application?

 Nick: We are delivering many interesting applications. Let me highlight two types. One is CRM, where for any given domain, like Sales, we have complete CRM solutions. We also have many single purpose applications that deliver value quickly and comprehensively. 


Moshe: How can a company buy these applications?

 Nick: Companies can look to buy these applications from the SAP price list via our standard processes.  As we move forward they will be available from multiple app stores like Apple, RIM, Android and SAP. 


Moshe: Whatare your plans for future releases?

 Nick: In June we will be releasing Field Service and Retail Execution. In September we will be releasing several Employee Productivity Applications across HCM, ERP, and CRM. More applications will follow in Q4 with a total of approximately 50 mobile applications available by the end of 2011.


Moshe: Thank you Nick for taking the time to answer our questions. We expect we will see many of our blog readers joining us for your June 15 webcast.



What questions would you like Nick to address during his webcast next week?


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  1. Shankar Agarwal

    I am trying into venture into mobile space and have simple queries such as:

    1>how are the end users going to access these apps,like will they be available through itunes or android marketplace and others.

    2>For creating client specific custom apps,what would be licensing model.

    1. Prasad Lad

      The technology is great, but just wanted to know will this application be there for all the Andriod phones.

      As we know SAP needs a specific config for executing & the cell phones does not have tht much of capacity.

      So how will it support??


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