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General Information About the Blog Series

In the upcoming blog series, we’d like to let you hear directly the customer’s voice when it comes to mastering master data in the enterprise. The blogs are planned to include video statements from SAP MDM customers and links to detailed project descriptions.

The Customer’s Voice: Lexmark International Inc.

Part One features Lexmark International Inc., leading company in the printing and imaging industry, and winner of the 2011 Gartner MDM Excellence awards.

“To stay competitive in today’s complex business landscape, a company needs to make quick decisions based on timely analysis […] But what good is analysis if you don’t trust the data it’s based on?”

Click the image to start the video and listen to Joe Young, Information Delivery Manager at Lexmark International Inc.

More Information on Lexmark’s MDM Initiative

Type of MDM Initiative

Multi-domain master data consolidation/harmonization from disparate applications to ensure trusted company analytics and streamlined business processes.

Data Domain(s)

• Customer data
• Product data
• Material data
• Supplier data
• Employee data

System Landscape/Architecture

• SAP NetWeaver MDM
• SAP NetWeaver Portal
• SAP NetWeaver Process Integration
• SAP BusinessObjects™ Data Services
• SAP ERP application

More details 

 Read the Solution Brief


I hope this brief journey into real-life MDM scenarios helps you in getting a clear picture of how customers use SAP MDM and what it can do for big enterprises running an MDM initiative.

Stay tuned for the next session.



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  1. Former Member
    Thanks Markus for providing this information. it defines a clear picture for a typical MDM implementation.
    Moreover will helps the data oriented firms to make a MDM intitiative vision for their firms.


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