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As I previously reported, gamification is invading SAP in a major way. How major? Some of you have already heard about the Gamification Cup SAP will be hosting in order to better understand the use of game mechanics and dynamics and how they can be best applied to SAP business software and processes (more on that in a future post). And this week, I will be co-presenting at a gamification event in Budapest, Hungary with Mario Herger who works in Technology and Strategy Innovation for SAP and moderates SAP communities like “Gamification at SAP” and “Innovation Steampunk.”

 

Here’s more about this week’s gamification event, taken from the web site of Enter!Digital, an event series that covers evolving trends in international, digital marketing:

 

The last decade supported the establishment of social media, thus connections. This social network has no purpose by itself if people aren’t driven to use it, and ”liking” for instance will lose motivational power after a while. Especially in brand-communication. Accordingly, the upcoming decade’s most determining trend will be GAMIFICATION. This means, the motivational methods known from gaming industry that were tested and developed to perfection will be adopted to other areas of life, crucially affecting marketing.

 

In addition to co-presenting, I’ll also be blogging about some of the other incredible speakers and topics, including:

 

  • Krisztian Szavuly, Chariman, Gaming Hungary Association – Everybody plays. But who with what? In Hungary, 4 million people play – and the dynamically progressing digital game industry produces numerous remarkable figures.

 

  • Erno Rubik, Rubiks.com Game Designer – You can twist it, twirl it, twine it as much as you want, but you can’t deny the fact that Ernõ Rubik is a world sensation. The game designer’s latest development seems to be a huge payoff again: a traditional game meets modern technology in Touch Cube.

 

  • Gergely Benda, CEO/Producer, Universal Music, Hungary – This case study introduces the creation and success of the first Hungarian crowd-funded band. Tens of thousands of teenagers were moved by the 2010 program, as they were involved in most of the important producing decisions. The action was based on Coca-Cola’s loyalty program which also holds some instructive game elements.

 

That’s just a small taste of the awesomeness to come as Microsoft, T-Mobile, and representatives from film and advertising agencies will also be sharing insight and success stories. Oh yeah…that “crowd-funded” band mentioned above? They’re called Superhero, they’ll be performing live at the event, and you can groove on ‘em below.

 

Last week, I rocked out to Sting. This week Superhero. Who said the world of business software can’t be cool?

 

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4 Comments

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  1. Tom Cenens
    Hello Tim

    Gamification can certainly find it’s place n the business world. I’m excited to see what ideas will be created and established. I do believe it is still early days and the idea of using game mechanisms in business applications willl have to grow on people.

    In a recent interview Mark Yolton said gamification will be one of the important pointers for the upcoming revision of SCN which is great news. I can surely imagine how game mechanisms can be used on SCN to motivate community members to share and try out new things creating new collaborations, ideas and content.

    Kind regards

    Tom

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    1. Tim Clark Post author
      Tom, I agree, very much early days which makes it that much more exciting.

      As it relates to business software, I think the, ahem, “end game” is a higher degree of engagement and usability for end users.

      I’m obviously not a developer but I can imagine for some the gamification of business apps and processes feels counter intuitive.

      But done correctly I think it has much to offer and compliments in-memory computing nicely.

      Tim

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      1. Tom Cenens
        Hello Mario

        I think heavily is an overstatement. Yes there are game mechanism elements present but not to the extent of what you can find on other “newer” social network sites.

        You can say SAP was already having those game mechanisms in place before the hype around the term gamification started which is great and all the credit for having it in place goes to SAP.

        I’m pro badges/point system but I also find it to be too easy to reach platinum since I managed to do it in few months. Perhaps it’s an exception but I would like to see more in place and more differentiation in order to motivate community members to be active on different sections/levels.

        If you want quality blogs for example on SCN, you could reward a community member with a badge when he/she received a significant amount of points for one of their blog X number of times.

        I would love to discuss more of this with you Mario to see how you see the combination of SCN and gamification.

        Kind regards

        Tom

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