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Twitter and SAP – Whats in it for You

As I have become more active on Twitter over the past year it has become very clear that a lot of SAP professionals either don’t use twitter or aren’t utilizing it effectively.  In this article I hope to clearly show the value within Twitter as well as describe “what’s in it for you”.

What is Twitter? – Twitter is a social networking and microblogging service that enables its users to send and read other messages from other users called tweets. These tweets are text-based posts of up to 140 characters that are displayed on the author’s profile page. Over the past year the amount of individuals working within the SAP ecosystem, networking and content being shared and on Twitter has grown by leaps and bounds. That said, it is only in its infancy as I would estimate there are less than 1000 active SAP twitter users.

What’s in it for me? – Some common questions I get asked are ‘why should I waste my time on twitter”, “What’s in it for me” and “How can I find time to spend on twitter”.  Listed below are four key benefits that twitter will give you and trust me, after a month of using Twitter you will be able to easily answer the three questions above.

1. Networking– There is something very unique about twitter and its ability to bring people together and help lay the foundation for a more meaningful future relationship. I often get asked what type of SAP people use twitter and I think it would surprise you that SAP Executives, ASUG Executives and Members, SAP Mentors, SAP Industry Analysts and Senior consultants have found the “value” and “free time” to be active twitter users. Twitter is a great tool for networking as well as communicating within SAP.

2. Industry Events – All SAP industry events are now well covered real time via twitter with SAP monitoring and in some cases even reacting to the “tweets” during the presentations. There is an unbelievable amount of free information, links, replays to sessions, insider information, pictures, and commentary within each conferences twitter stream. I will admit that it is a very unique experience following a conference via twitter but it can almost feel like you were actually there. I don’t want to discount the value of attending SAP events in person but this is another way to be involved. There are a lot of SAP industry events yearly and it is important to stay informed on SAP and its products.

3. Information – Regardless of your SAP role, having access to current and relevant information is a key piece to being successful. While I personally use Google Reader (RSS) as my main tool to stay current on SAP information and there is an excellent article on RSS from Jon Reed in the Mentors Quarterly, over the past year I have started to use Twitter to occasionally find new content or even better, new sources of information. It is important to note that a majority of the content found on twitter can be accessed by different means but it another tool so you don’t miss anything relevant. You will be pleasantly surprised by the amount of SAP information that is exchanged daily within Twitter.

4. Visibility –Twitter is a great way to get visibility within the industry and talk about your SAP career, company, project or general accomplishments. Are you speaking at an upcoming conference, did you publish a new blog or article, did you just read an interesting SAP article, did you just solve a SAP problem, read an interesting OSS note, go live on a complex implementation, if so people are interested and want to hear about it. Twitter is a great medium where you can share your SAP information with the community.

Just like anything in life you have to give Twitter a fair chance which means committing to spending 15-20 minutes a day for at least a month and a good place to start is by reading How to find and follow SAP Content on Twitter. Twitter has brought me a lot of value and my goal is to spread the message to the SAP community as everyone can benefit from Networking, Industry Events, Information and Visibility.

I am a big believer that social networking for SAP professionals is only in its infancy and that twitter is only going to continue to grow in popularity and importance. You all have a unique opportunity to be an early adopter and trust me you will find it very valuable.  If you enjoyed this article and want to give twitter a try please feel free to follow me on Twitter at @SAP_Jarret

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  • Hi,
    Though I am pretty active on FB, I am passive at Twitter, probably because I could not comprehend its functionality well.It is just wonderful to see such a beautiful explantion here.
    BTW, now I would be following both you and Matthias.

    Thanks much.

    With Regards,
    Kumud Singh

    • Hi Kumud

      Thanks for the kind words and twitter has a very unique learning curve. 

      It is interesting as I consider Facebook a place where I keep in touch with friends and twitter is more on the SAP and business side. I need to revisit this decision occasionally to ensure that makes sense.

      Is there an active SAP community on Facebook?

      • You caught me.
        I am active on FB only to be in touch with my friends and publish any good article that I come across.
        would try becoming SAP active in FB as well and update back.

        With Regards,
        Kumud Singh

    • Hi Michelle

      Thanks for the comment and you are very active in the SAP community being a mentor as well being an active contributer. I have no doubt you will quickly see the value in twitter once you have some time to spend on it.

      Best Regards,


    • A year ago I would have said “of course” but now it is part of my daily routine. Similar to if they took away my smart phone I would struggle for awhile 🙂
  • I seem to notice that most Tweets are not relevant to me or my interests, even when I am careful in selecting who to follow.  I end up reading a lot of posts and click a lot of dead-end links without much benefit.  A lot of Tweets are re-posts of information that is already in my inbox.  People get carried away on Twitter thinking that they must have a large audience and need to entertain them. 

    I tend to lean towards LinkedIn and SDN for SAP knowledge, where the focus of the topic is rarely diluted.

    • I think that if you fine tune the list you are following you can get some great information especially compared to Linkedin. Check out if you are following the folks on this blog as if not I would recommend it as they add a lot of value.  I would also on a regular basis clean the list of folks you follow especially if they are providing dead links or limited value.

      On a side note, I think SDN has a wealth of information and should be a first stop if an SAP professional only has limited time.

  • Hi Jarret,

    I totally agree with the thoughts you have in your blog. i am in Twitter for past 1.5 yrs and has been amazed by the tweets everyday from each sector of ppl tweeting abt the current events happening around the world. I as a tweet user & beginner in SAP is greatly benefited by the articles,blogs,white papers & very important,useful are webinars taking place on the current & latest topics in the SAP.This keeps me to learn on all new occurance of SAP and up to date on SAP cutting edge.Twitter has wealth of Informantion to provide from SAP Network professionals & experts for us young SAP aspirants.

    • Hi Geetha

      Thanks for the comment and great to see the value you find in twitter.

      I am always suprised with the amount of content but as well the networking capability of Twitter.

      If you want to follow me my twitter ID is @SAP_Jarret



  • Hi jarret,

    I am following you and lots of SAP Mentors and Members in twitter from long time,reading each one of your tweets and blogs.

    Thought of Replying one of your thread. 

    My Twitter Id @abhisek_pradhan


    Abhi 🙂 .

    • Hi Abhisek

      Thanks for the comment and great to see that you have been using twitter and curious if it is helping you in your SAP career?