Check out this demo from the recent 4.0 launch. This clip shows a new solution for real-time analysis called Event Insight. You can watch the entire keynote at www.sap.com/analytics
This demo shows Event Insight and Text Analysis (new with SAP BusinessObjects 4.0) pulling real-time social data from Twitter. The live audience in New York was asked to Tweet which presenters tie they liked better, the tweets were tracked in real-time and the loser lost his tie, a must watch demo!