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SAP Virtualization and Cloud Week 2011 – Registration is Now Open

Just 44 days left before the start of SAP Virtualization and Cloud Week:  April 11-14, 2011

Last year, we held our third annual SAP Virtualization Week event at SAP Labs in Palo Alto, which was successful in bringing customers, partners, and SAP experts together in a single forum around this important topic. But this year, we’ve changed the formula; some of the main ingredients will remain, but we’re adding a new one to spice things up further.

Virtualization has been well known and used by customers for quite some time, but cloud computing is becoming an increasingly important topic for both customers and partners. This is trend has been confirmed in surveys from Gartner. In my most recent blog, I mentioned a Gartner study from January 2010 which outlined the Top 10 Business and Technology priorities for that year. Among the top rated technology trends in 2010, virtualization and cloud computing were ranked numbers one and two, respectively. Just days ago, I learned that the results were in for the same survey for 2011, so I compared the surveys.

What I discovered was very interesting indeed: though still top ranked at one and two, in 2011 cloud computing switched places with virtualization. So, within just one year, the top technology priority for customers changed from virtualization to cloud computing.  To keep pace with industry trends, as well as the needs of both customers and partners, we have broadened the scope of our event agenda to address cloud topics in addition to virtualization. The new name of the event reflects this shift: SAP Virtualization & Cloud Week.

Call-for-Papers Created Amazing Response

Now that I’ve brought you up to date, I’d like to give you the latest information about SAP Virtualization and Cloud Week 2011. As you may recall, we issued the call-for-papers and that was a big success in itself, evidenced by the 73 submissions we received. Thanks for the submissions – – all of them were great ideas for sessions. Due to the limited number of available session slots we had to narrow it down to 42 selections. Those final 42 sessions were selected with the help of the community, who sent in an amazing number of votes: almost 400 customers, partners, community members, and SAP colleagues selected their top sessions. So to every one of you who showed such enthusiasm and commitment, I’d like to say “Thank you very much!”

So after two months in the planning, we are pleased to announce that the agenda has now been published to the dedicated SAP Cloud and Virtualization Week site. The conference agenda shows a great mix of presentations by customers, partners, and SAP colleagues. I am very much exited about all of them and look forward to having all our experts together for one week in one location.

But the event is not just about the sessions alone, it’s also about the networking opportunities. We made every effort to leave enough time for talking and exchanging ideas and experiences. Are you a customer who is interested in cloud computing or virtualization, and you want to learn from other customers how they run virtualized SAP solutions successfully? Maybe you’re thinking of taking your first step into cloud computing, but you want to exchange ideas with other customers to gain insights into their experiences, or about certain partner offerings.  Or perhaps you’d like to have the unique opportunity of meeting all SAP cloud/virtualization experts at one location to get answers to all your questions?

SAP Virtualization and Cloud Week 2011 is the place to be – you won’t want to miss it!

With six weeks to go until it starts, we are hard at work to make this event as attractive as possible for everyone. The event kicks off on April 11 with Partners Day, followed by three days of sessions, panels, and more from April 12-14. Partners Day begins at 1:00 pm and is for partners only; invitations and detailed agendas will go out to partners soon. Since we have limited space, we ask you to register for this day by e-mailing me directly.

As we’ve done in the past, we will have a hands-on workshop day on April 15. This workshop will give participants an overview and hands-on experience with SAP NetWeaver Adaptive Computing Controller 7.3, complemented by discussions about landscape considerations, as well a look ahead to the SAP landscape management software.  If you want to attend this workshop, please send me a short email, and I will let you know how to register.

That’s all for now — but you’ll hear more from me and others involved in the event in the coming weeks. Be sure to visit the SAP Cloud and Virtualization Week site to get more details about the event and how to register.  I’m looking forward meeting all of you in Palo Alto in April.

Kind regards


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  • If you are interested in the workshop on Friday, April 15, make sure you register in time. Seats are limited.
    You can register by sending an e-mail message to Gunther, copying myself.
    Trainers will be Gunther, Petra and myself, like last year.
    Hope to see you there.