Skip to Content
Author's profile photo Jonathan Becher

The Science of Embedded Cognition

I occasionally re-post or except from my other blog called Manage By Walking Around.  Since the topic of embodied cognition is considered “Beyond SAP,” I’ve only provided an except here. 


The next time you go on a job interview be sure to bring your resume in a heavy, well-constructed portfolio and encourage the person interviewing you to drink a hot beverage. You’re more likely to get the job. New research in the field of embodied cognition has shown that job candidates appear more important when they are associated with heavy objects. In addition, people are more likely to think of you as personable and believable if they hold a hot drink in their hand than if they hold an iced drink. 

Embodied cognition is based on the emerging psychological hypothesis that bodily perceptions – like touch – influence how we think. The hardness, weight, shape and texture of objects affect our decisions about unrelated situations. It might sound like voodoo science but an incredible array of scientific experiments bear this out.

Continue reading

Assigned Tags

      Be the first to leave a comment
      You must be Logged on to comment or reply to a post.