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Author's profile photo Mario Farag

New Branding in SAP BusinessOBjects BI 4.0

In an effort to bring clarity around the BI solutions from SAP and use names that reflect the capabilities of our solutions, we have made several solution and feature name changes as part of the SAP BusinessObjects Business Intelligence (BI) 4.0 release. These new names will make it easier to identify our solutions and to understand our solution offerings and capabilities. Please see the changes outlined below, and review more detailed information resources as required or contact your Account Manager if you have any questions.

Thank you for your continued support. We strive to deliver the best solutions in the market to help you make better decisions every day. 

 

The SAP BusinessObjects BI Team

 

WHAT HAS CHANGED 

 

Former Name

New Name

SAP® BusinessObjects™ Enterprise

SAP® BusinessObjects™ Business Intelligence platform

SAP® BusinessObjects™ Xcelsius Enterprise

>  Xcelsius Enterprise Interactive Viewing

SAP® BusinessObjects™ Dashboards

>  SAP® BusinessObjects™ Dashboards Interactive Viewing

SAP® BusinessObjects™ Advanced Analysis, Web Edition

SAP® BusinessObjects™ Advanced Analysis, Office Edition

SAP® BusinessObjects™ Analysis, edition for OLAP

SAP® BusinessObjects™ Analysis, edition for Microsoft Office

SAP® BusinessObjects™ Web Intelligence

SAP® BusinessObjects™ Web Intelligence
(Installer name and documentation refers to “Interactive Analysis”)

Crystal Reports

SAP® Crystal Reports

WHEN 

 

You will see the new names used starting in January 2011.

 

ADDITIONAL RESOURCES

 

 

Assigned Tags

      11 Comments
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      Author's profile photo Former Member
      Former Member
      what will happen to Xcelsius as a brand name?, will you just let it go? I know there is a need to streamline the marketing for the product (so vanilla-izing into Dashboard Design) but what happens to the brand equity of Xcelsius?  It was explained to me that Xcelsius has a connotation of Excel only data source and so the nature of the product has changed to include many other data sources (Universes, webservices, SAP, etc).  So arent we "dumming" the name down by calling it Dashboard Design? Doesnt this have the connotation of cars and antiquated technology?

      just sayin ­čśë

      Author's profile photo Former Member
      Former Member
      It would be good if you also included the other product names in the BI space.  Last year there was also a SAP developed definition of Business Intelligence which focused on the presentation layer and omitted BW.

      This would not be first time, and I expect not the last, that SAP has caused some confusion amongst customers by creating new product names.

      Author's profile photo Former Member
      Former Member
      Would like to see the new names uniformally used everywhere in wiki/ blogs/ articles /forums so that we connect.

      What currently happens is this particular blog will be read by few and be forgotten, where as the old names still continue to be used everywhere on SAP site as well.

      I am not sure if this change is possible .... but we are getting into more and more complexities going forward otherwise.

      Regards
      Raj

      Author's profile photo Mario Farag
      Mario Farag
      Blog Post Author
      Thanks Raj - definitely. This post is just a small piece as we are almost done updating product names across the board. Of course this only applies to "SAP channels", like sap.com, sap partner portal etc. Product name changes are always a pain. I think overall with these changes the names are more intuitive, and I'm hoping that the community will begin using the new names over time.
      Author's profile photo Christian Braukm├╝ller
      Christian Braukm├╝ller
      Thank you, Mario.

      >> I'm hoping that the community will begin using the new names over time

      If there would be more blogs like yours changing product names the community would be able to adapt and work with it fast!

      I reccommend Dan Kearnans very helpful article about the BI<->BW branding:

      http://sapinsider.wispubs.com/Article/Whats-in-a-Name--The-Changing-Landscape-of-Business-Intelligence-at-SAP/4853

      @SAP: Don't be ashamed when doing a rebranding and publish it more offensive. Everyone in IT knows that naming conventions need a change after years.

      But most of the rebrandings go along with keeping a low profile on it. That causes confusion and keeps the old names alive for years.

      I'm still fighting with the term BI in the service.sap.com/PAM.
      It's not even possible to follow the evolution of the product 'BW' there.

      Best regards
      Christian

      Author's profile photo Christian Braukm├╝ller
      Christian Braukm├╝ller
      Thank you, Mario.

      >> I'm hoping that the community will begin using the new names over time

      If there would be more blogs like yours the community would be able to adapt and work with it fast!

      I recommend Dan Kearnans very helpful article about the BI<->BW branding:

      http://sapinsider.wispubs.com/Article/Whats-in-a-Name--The-Changing-Landscape-of-Business-Intelligence-at-SAP/4853

      @SAP: Don't be ashamed when doing a rebranding and publish it more offensive. Everyone in IT knows that naming conventions need a change after years.

      But most of the rebrandings go along with keeping a low profile on it. That causes confusion and keeps the old names alive for years.

      I'm still fighting with the term BI in the service.sap.com/PAM.
      It's not even possible to follow the evolution of the product 'BW' there.

      Best regards
      Christian

      Author's profile photo Former Member
      Former Member
      Great - Very good information and very usefull!

      Thank you a lot!

      Author's profile photo Former Member
      Former Member
      This is very informatinve. Thank you.
      I was reading a FAQ document menioned in this post. It says that -
      SAP Crystal Reports for enterprise needs a Crystal 2011 license code to activate it.

      Does this mean that we need to enter one extra keycode for default install and one for this "Crystal for Enterprice" or this one will include default products for "BO Enterprice 4.0" and "Crystal for Enterprice".

      I am only talking about the Enterprice install and not 2011, even though we need 2011 license code.

      Second Question -
      Earlier I was thinking that a seperate media is required but as per the document it appears that the same BO 4.o will have all the products but need a license to activate it as not products will be installed by default.

      I hope this is correct statement?

      Please clarify.
      Regards,
      SC

      Author's profile photo Mario Farag
      Mario Farag
      Blog Post Author
      Hi Sume, Henry Kam kindly provided some feedback:

      CRE has its own separate installer.  It is not installed with the BI Platform installer.  During the install of CRE you will need to enter a CR 2011 keycode.

      I'm not sure what the second question is asking.

      Henry

      I hope this helps. I am sure Henry will be happy to follow up with you if needed so please feel free to reach out to him directly. henry.kam@sap.com

      Best,
      Mario

      Author's profile photo Former Member
      Former Member
      thank you for the reply.

      The second question becomes invalid after your reply.

      I just wanted to confirm that it is done with seperate media, which it is as per Henry. I will reach out to Henry at apropriate times because media and guides are not out yet for general public about CRE and other BO 4.0 products.
      Thank you.
      SC

      Author's profile photo Former Member
      Former Member
      Interactive Analysis instead of Web Intelligence? That's too bad! I mean, I really liked the name Web Intelligence aka WebI.  It sounded so cool