According to Forrester, 47 percent of consumers expect to wait no more than two seconds for a Web page to load; 58 percent of mobile phone users expect websites to load as quickly on their mobile phone as on their PC according to Gomez research.
In a development with importance to e-commerce merchants and other marketers moving to mobile commerce, phones using Android accounted for one quarter of all North American mobile page views in August, up from 6.4 percent in August 2009, according to the latest numbers from Quantcast Corp. Google’s gain came mostly at the expense of iOS, the operating system used by the iPhone. That system lost 11.4 points of mobile Web share, to finish at 56 percent in August.
For most retailers, the fourth quarter is relied upon to generate a substantial portion of the company’s yearly revenue. The mobile commerce market is currently $2.5B with a projected four times annual growth rate for 2013. Businesses have made mobility a top priority for growth and view m-commerce as a new retail channel.
According to a new report from ABI Research, location based marketing will increase from only about $43 million this year to $1.8 billion by 2015 as part of overall mobile marketing budgets.
By 2014, about 12 percent of all e-commerce transactions will be made using smartphones and other mobile devices, but fraud detection tools for mobile commerce are lagging, Gartner said.
Mobile online transactions are growing at a fast pace. According to market researcher ABI Research, there will be 20 times more data and 40 times more mobile transactions by 2015.
According to Gartner, almost three billion of the world's population will be able to make electronic transactions via mobile or Internet technology by 2014.
A reported 81 percent of young consumers around the world are "interested" or "very interested" in employing wireless handsets as a "wallet" linked to bank accounts and loyalty cards.
Will Pinnell, director of mobile commerce for Sabre Holdings, told Mobile Commerce Forum attendees that global mobile shoppers will spend $119 billion by 2015 - up from $12 billion last year.
Approximately 49 percent of businesses are willing to pay for the convenience of mobile cash management capabilities, pointing toward the ability for banks to generate fee based revenues.
Mobile financial services are growing at a head spinning clip. The number of active users has climbed to 17.8 million from 4.9 million two years ago and will reach 53.1 million by 2013.
Kevin Nix, presented staggering statistics about the explosive adoption of mobile devices and mobile apps at the 2010 SAP Retail Forum. Three million iPads were sold in eighty days; 1.7 million iPhone 4 devices were sold in three days; and the use of mobile apps is expected to increase to 100 million by 2013.
There has been a rapid increase in the number of active users of location-based services in the United States, up from 12.3 million in 2009, and it is predicted to hit 33.2 million at the end of 2010.
Forty-three percent of mobile phone owners have purchased movies, music and games—“shrink-wrapped” physical goods, not digital products—via their phones between March and August.
PayPal Mobile general manager Eric Duprat keynoted the final day of ARM TechCon in Santa Clara last week. He predicts that within five years the majority of $5.5 trillion in retail transactions that occur face-to-face will be handled through mobile devices.
