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From conversations I have with my SAP HR brethren, I am amazed at the number of people who are still not accessing Twitter on a regular basis.  

 

Why should I sign up for yet another social network?  I’m already using Facebook for my non-work life and LinkedIn for business.   

 

In my personal experience, I’ve found that Twitter has become my go-to place for actionable, relevant information.  The 140-character  limit requires the messenger to really focus their thoughts.  Jarret Pazahanick has done a great job explaining some of the merits of Twitter in some of his blog work (see the links to Jarret’s content below), but considering that many of you still are not convinced, I thought I would add my voice to the chorus.  This blog will focus on the top 5 myths/misconceptions on Twitter:

 

Myth #1- Twitter does not have business information. 

 

Very False.  There are a lot of people who tweet out a lot of really good information on a variety of subjects.  For example if you follow some of the key people in SAP HR, you would have found out the following in the past couple of months before just about anyone else:

1.       SAP was delaying EHP5

2.       The year-end support packs were set to be delivered 10/14

3.       SAP is delivering a W-2 solution for ESS (finally!)

4.       SAP added in more ESS functionality during the delay in EHP5 rollou

5.       Nakisa is offering a light version of its org chart for MSS

 

 

Myth #2-If I get an account,  I have to tweet

False. I believe  this is the biggest misconception that many people have about Twitter.  For most people, Twitter is simply a consumption media. Everyone uses the internet every day to visit sites such as SDN and consume information,  but few people  have websites or blogs that we post to regularly.  Twitter is often referred to “micro-blogging” which is an apt analogy.   I can use it to get the latest SAP HR news as well as get breaking news from sites such as CNN or The Economist.

 

Myth #3- I need the permission of the person to follow them (ala Facebook)

False.  In Twitter, I can follow whoever I want, and I do not need the person’s permission to do so.  Moreover,  I can actually see who that person is following.  So, for example, if I am interested in  what  Luke Marson (@lukemarson) has to say about the latest Nakisa offerings, I can look to see who he’s following and choose to follow some of the same people he does–such as me @brandontoombs (shameless plug).

 

Myth #4- I need to be on my computer to use Twitter

Twitter’s short format (140 character maximum) is ideally suited for your smartphone.  I can’t tell you how many times I’ve been waiting for a meeting to start and pulled out my iPhone and skimmed all of the latest news on Twitter .   It’s the perfect on-the-go medium.  All of the major smartform players (iPhone, Android, Windows Mobile, and Palm) have a number of twitter apps to choose from.

 

Myth #5- Twitter users are more attractive

Ok, actually this one is true, at least as far as I am concerned. 🙂

 

Read More About It

As promised, here are links to a couple of great articles from Jarret Pazahanick.  These will tell you how to get on the bandwagon.:

Value for SAP Customers to start using Twitter

Five Ways Twitter will Help your SAP Career

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12 Comments

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  1. Susan Keohan
    Hi Brandon,
    In addition to your points above, a person who lurks on Twitter will probably soon find that they have something in common with those they follow – and be encouraged by that to join in the conversation.  From that point on, they will most likely find there are many people ‘out there’ that are engaging, knowledgeable, passionate – whether about SAP or other things. 
    Thanks for the blog!
    Sue
    BTW: Follow Brandon at @brandontoombs
    Follow me at @skeohan
    Follow the Workflow Influence Team @sap_wit 🙂
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  2. Scott Wallask
    Myth #2 is a very good point about Twitter in the sense that Twitter brings info to you rather than you having to go to a URL to get news. To me, it’s like the CNN crawlers on TV that give you news updates constantly.
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  3. Sylvia Santelli
    Great list!
    I would like to add another common misconception of twitter is that we just follow celebrities all day. While we all might have one or two (or a few!) that we do follow as guilty pleasures stowed away in our following list, the truth is it is a network of profeesionals! And being part of SCN gives us a direct community to engage with on Twitter when one decides to take the plunge. And if you do take the plunge you can follow SCN at @SAPCommNet.
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  4. Alvaro Tejada Galindo
    I’ve been using Twitter for quite a long time…it helps me to keep in touch with my friends (who are celebrities on SCN) and also to get important information in the right time…also, so many interesting conversations take place every day.
    More than a social tool, for me is a must use tool…specially if you follow the SAP Mentors -;)

    Blag. @Blag

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  5. Chris Paine
    one point:
    “Myth #3- I need the permission of the person to follow them (ala Facebook)
    False.  In Twitter, I can follow whoever I want, and I do not need the person’s permission to do so”

    This is not always the case.

    You can set up your twitter profile so that you can approve the list of people who follow you. an example is one of the SAP Mentor- twitter account athavanraja
    http://wiki.sdn.sap.com/wiki/display/profile/Durairaj+Athavan+Raja

    But most people don’t bother.

    Chris

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  6. Steve Bogner
    All good points for people to consider. When I was considering using Twitter I wondered if it was going to be useful, or a waste of time- and it has been good. As you point out, there is value to be found in Twitter.
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