Notes on BlogWell 2010
As I reported earlier this week, SAP HQ is hosting BlogWell was hosted at SAP’s US HQ in Newtown Square, PA. (I saw a few tweets expressing confusion that when I mentioned SAP HQ–they thought I went in Germany. Sorry, I meant USA.)
This was my first time attending a social media conference, and I must say it set the bar pretty high. It was a fantastic way for big businesses to share about their social media campaigns and the success, failures, and takeaways from their team’s experience. It was also a reminder that social media is NEW. It’s even newer to the business world so we are the true pioneers.
My favorite sessions were given by SAP (great job Brian Ellefritz!), Scholastic, and Discovery Channel.
Marilyn Pratt, Michael Brenner, Brian Rice, and myself spent the time taking notes to share with the world. So I thought it only right, to make sure my own community had access to the links in case anyone was interested. Videos of all the sessions will be coming out over the next few weeks:
Welcome Session—Live from BlogWell
SAP: Using Social Media “Reporters” to Energize a Corporate Event
Pfizer: The Social Media Playbook
Scholastic: Building Brand Ambassadors
Discovery Communications: Social Media’s Role Throughout “Shark Week”
Johnson & Johnson: engagement in a Highly Regulated Environment
The Hershey Company: The S’mores Experience
SunGard: Lessons in BtoB community Building
BlackRock: The Power of Social Media for Internal Collaboration
Also a special presentation on Social Media Ethics Breifing: Staying Out of Trouble
Check out mobile pictures from the event at http://hashalbum.com/blogwell
Michael Brenner shares his top takeways from the event on his blog.