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Author's profile photo Sylvia Santelli

Notes on BlogWell 2010

As I reported earlier this week, SAP HQ is hosting BlogWell was hosted at SAP’s US HQ in Newtown Square, PA. (I saw a few tweets expressing confusion that when I mentioned SAP HQ–they thought I went in Germany.  Sorry, I meant USA.)

This was my first time attending a social media conference, and I must say it set the bar pretty high. It was a fantastic way for big businesses to share about their social media campaigns and the success, failures, and takeaways from their team’s experience. It was also a reminder that social media is NEW. It’s even newer to the business world so we are the true pioneers.

My favorite sessions were given by SAP (great job Brian Ellefritz!), Scholastic, and Discovery Channel.

Marilyn Pratt, Michael Brenner, Brian Rice, and myself spent the time taking notes to share with the world.  So I thought it only right, to make sure my own community had access to the links in case anyone was interested. Videos of all the sessions will be coming out over the next few weeks:


Welcome Session—Live from BlogWell

SAP: Using Social Media “Reporters” to Energize a Corporate Event

Pfizer: The Social Media Playbook

Scholastic: Building Brand Ambassadors

Discovery Communications: Social Media’s Role Throughout “Shark Week”

Johnson & Johnson: engagement in a Highly Regulated Environment

The Hershey Company: The S’mores Experience


SunGard: Lessons in BtoB community Building


BlackRock: The Power of Social Media for Internal Collaboration 


Also a special presentation on Social Media Ethics Breifing: Staying Out of Trouble


Bonus Links:

Check out mobile pictures from the event at

Michael Brenner shares his top takeways from the event on his blog

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