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  1. Jon Reed
    Jarret,

    nice post and thanks for the mention.

    I think you have done as good as job as anyone of making the business case for Twitter for the SAP community member in an easy to read way.

    The one thing I would add is that you can track specific searches in Twitter and even subscribe to the results on Search.Twitter.com. For example, mentions of yourself or your company name. I have all those RSS’ed in my Google Reader and have also helped companies figure out how to track that information, using only free tools. It’s not hard to do, and it can be a source of important feedback as well as the occasional client lead.

    Since some will charge you thousands to set up a “sentiment analysis engine,” it’s good to know you can accomplish some of this on the fly just with a bit of time and organization.

    You can also track different kinds of content. For example, I have a continued search running on “SAP podcast” (not the exact phrase, but both words used in a tweet, which had led me to a lot of interesting content I would have missed. The possibilities are pretty endless.

    – Jon

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    1. Mark Chalfen
      Hi Jarret,

      Jon – had part made the point I was going to.

      If you search for say SAP on Twitter there are literally 100’s of tweets.

      The one area where it seems to be really growing is for new SAP jobs and roles. There seem to be thousands.

      I will weekly do a search on twitter for FSCM to see what I have missed, and normally it is just jobs.

      As the volume of blogging has grown -the volume of SAP related tweets has as well.

      Good post.

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      1. Jarret Pazahanick Post author
        I have a few targets searches for the core areas I am interested in but agree that doing a blanket SAP search has become a waste given all the job postings. That said if you are looking for an SAP job there seem to be 100’s of posting daily.

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    2. Uwe Fetzer
      >> For example, mentions of [..] your company name. <<
      >> helped companies figure out how to track that information, using only free tools. <<

      One of these free tools is Twibap. Direct from your SAP ERP or CRM installation you can catch the results and perform actions (ie. with workflows).
      Project home on SAP Code Exchange: https://cw.sdn.sap.com/cw/groups/twibap

      – Uwe aka @se38

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    3. Jarret Pazahanick Post author
      Thanks for the kind words as they mean a lot coming from someone with your experience with social media.

      I have several twitter searches with the RSS feed to my google reader as well as at times the information can be overwhelming to follow.

      Good tip on the SAP Podcast as I am going to add that to my search.

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  2. Roel van den Berge
    Hi Jarret,

    Excellent blog!

    As a Twitter user I can definitely relate to all the points you’ve mentioned. And I believe companies should jump on this social media bandwagon before it’s too late. But it’s a tough job to REALLY convince people (let alone companies) to use Twitter. With TechEd we finally got some colleagues to Twitter about their experiences. Most people I talk about Twitter say “I don’t have anything interesting to tweet…”. They don’t see it as a means of gathering info/news but as some kind of ICQ/MSN tool where they HAVE to tweet something. When they finally start experiencing Twitter they see the real added value of it. These kind of blogs certainly aid in getting them there 🙂 Thanks!

    BTW: I find these also very interesting Twitter users: @thorstenster @ttrapp @tbroek @wolf_gregor @yojibee @skeohan @se38 @jpenninkhof

    My account is @roelvandenberge

    Cheers,

    Roel van den Berge

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    1. Jarret Pazahanick Post author
      Thanks for the kind words and I couldnt agree more as you have to use twitter for awhile and see how it works before you give up on it. I can speak from experience as I joined orginally and did 1 tweet and didnt log back on for 6-7 months as I didnt see any value.
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  3. Hannu Alakangas
    Very good stuff, Jarret. Our company will have a brown bag lunch session (organized by me) about Yammer / Twitter use tomorrow. I will definitely use some stuff from this weblog.

    Naturally this article applies also on any other area, no matter is it SAP related or not – Twitter is good source for all kind of information :). But like you pointed out, SAP customers / consultants are slow to adopt things like Twitter. For example, I was able to find only few Finnish SAP consultants on Twitter.

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    1. Jarret Pazahanick Post author
      Thanks Hannu and appreciate the kind words. Good luck tommorow with the brown bag session.

      I focused on SAP but I also use twitter quite a bit for another love (American Football)

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  4. Martin English
    Hi Jarrett,
    Thanks for the mention !!,

    One of the things I found hard to get used to on twitter was the continual flow.  There was a temptation to stay glued to it in case I missed something.  I soon worked out that I didn’t need to stay online because, apart from the ‘echo chamber’ effect working for you (important news tends get repeated, unimportant stuff tends to get ignored), this is the web and there are countless ways of tracking and monitoring the ‘conversation’.

    Some initial places to look for good tutorials on tracking people and subject matter are
    * http://mashable.com/2009/04/04/twitter-trends/
    * http://www.inkfoundry.com/2010/10/7-free-social-media-monitoring-tools/
    * Jon Reed’s YouTube Channel http://www.youtube.com/user/jonathanwreed

    And don’t forget lists… for example, http://twitter.com/#!/SAPMentors/sapmentors is a list of all SAP Mentors; follow that list is the equivalent of following everyone currently on that list.

    One final tip; Because a lot of the US based conversations occur outside my time lime (I’m in Australia), I also added the RSS feeds of about 15 or so of the people I consider the top SAP tweeters to my newsreader. 

    HTH

    PS hope I haven’t written your next blog 🙂

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    1. Jarret Pazahanick Post author
      Thanks for providing the links as there was some useful information and it does take awhile to get used to the flow that is why I think it is important to start by only following a selected small group and grow as you get comfortable.

      Following a list is a very good idea and one that I mention in my blog about finding content.

      I think the important question is am I on the list of 15 🙂

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  5. Michelle Crapo
    I am a “new” twitter member.  I’ve been wondering what on earth I could use this tool for…

    This helps me understand what might be of value to “tweet”.

    Thank you!

    Michelle

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    1. Jarret Pazahanick Post author
      Hi Michelle

      Thanks for the kind words and I think you hit the nail on head as there is a learning curve with twitter and I believe that most SAP professionals give up long before they start seeing the value.

      Jarret

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    1. Jarret Pazahanick Post author
      Hi Simon

      Thanks for the kind words and agree about the misconception. I think a lot has to do with how most people heard of twitter (ie people talking about what they ate for lunch) and have not revisited as it has evolved.

      Thanks

      Jarret

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  6. Annabelle Roux
    I’ve signed up on Twitter a couple of months ago and mostly use it to stay on top of industry news and blog posts as many authors – including SAP experts and mentors “tweet” their articles.

    Twitter can still be improved. In particular, the information could be more organized (the tweets of the people I follow are mixed up on my Home screen) but overall, Twitter is quite useful.

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    1. Jarret Pazahanick Post author
      Hi Annabelle

      Thanks for the comments and it sounds like you are seeing some of the value in twitter.

      I would recommend setting up a list called SAP to help organize the people you follow as it will make viewing the “tweets” a lot easier.

      Thanks

      Jarret

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  7. Kevin Coolman
    As a current student learning business processes and technical aspects of SAP at the same time, I have found that I need to use all the resources possible to learn quickly and stay on top of all this new information.

    Between your blogs and Jon Reeds, I have started using twitter as another source on retrieving information on the Web.

    Thanks for your valuable information,

    Kevin

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    1. Jarret Pazahanick Post author
      Thanks for the kind words and it is easy to become overwhelmed with all the information that available around SAP and important to use all the tools that are available.  I would also recommend setting up an RSS reader (Google Reader is my choice) as it is a very easy way to stay on top of SAP Content.

      Jon Reed is a true industry expert and you will learn a lot from his original content and podcasts so glad to hear that even very early in your SAP journey you are following him.

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    1. Jarret Pazahanick Post author
      Thanks for the kind words and I followed via Twitter the “bring Natascha to Vegas”. Showed on a small scale how powerful Twitter can potentially be.
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  8. Matthias Steiner
    Hi Jarret,

    I clearly remember your first twitter-related blog and you know it matches with my own views and experiences. This one is just as great and I would not limit the value-add to customers. In fact, I am chiming the same tune in trying to get more of my colleagues onboard.

    I’m flattered to be considered and listed among such prominent names. And now what… I bet you are being followed by every single one of that list 😉 – for a reason! 😉

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    1. Jarret Pazahanick Post author
      Hi Matthias

      I remember that first twitter article and discussion very well and it will be interesting to look back 1 and 3 years from now and see use of twitter by SAP professionals.

      I agree 100% that Twitter has value for all and just wanted to focus more on SAP customers as from what I am seeing they are not using twitter (and many of the free/easy tools available) which would help them with SAP.

      Hope all is well.

      Jarret

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