Mobile Retailing News Weekly – October 26, 2010
Just over half of mobile phone owners in the UK, or 23 million people, are now using their devices for mobile commerce.
Mobile application developer Kony Solutions predicts five key trends that companies need to leverage as part of their mobile offering in 2011.
Starbucks customers in New York City and Long Island can begin buying their java by swiping their iPhone or BlackBerry devices at the register in the latest rollout of the company’s mobile payment application.
Square, an application that turns a smartphone into a mobile cash register, is open for business. Created by Twitter co-founder Jack Dorsey, Square uses a free download and plastic card reader to let users accept credit card payments.
Approximately 49 percent of businesses are willing to pay for the convenience of mobile cash management capabilities, pointing toward the ability for banks to generate fee based revenues.
Mobile commerce transactions will grow dramatically in the future as businesses and consumers embrace the potential to buy and sell goods through a wide variety of channels, according to the UK managing director of PayPal.
Mobile financial services are growing at a head spinning clip. The number of active users has climbed to 17.8 million from 4.9 million two years ago and will reach 53.1 million by 2013.
According to a June 2010 Nielsen survey, people who use their mobile phone for web-based banking tend to be younger, male and more ethnically diverse than their online banking counterparts.
Mobile ad companies continue to report strong growth – thanks largely to the continued proliferation of smartphone devices.
Twenty-five percent of consumers have used a mobile phone for research while shopping — and 55 percent of those aged 18 to 24 have.
Bank customers will soon be able to pay paper bills by simply snapping pictures of the bills with their smartphones by Mobile Photo Bill Pay.
Companies looking to attract mobile payment customers ought to be looking at 18 to 35 year olds. When compared to other generations, millennials show the highest levels of using contactless payment methods and micropayments of $5 or less on the Internet.
Between August and September 2010, Aberdeen, a Harte-Hanks Company, surveyed 129 retailers to reveal that 38 percent of respondents are currently at some stage of mobile retail technology or mobile channel adoption, compared to 18 percent at the end of 2008.
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You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.