UPDATE: In case you could not attend these events — you can access the replays here.
Here’s an overview of the upcoming thought leadership webcasts related to marketing topics that may be of interest to you. They are part of the SAP EcoHub Webcast Series: Winning by Delivering a Great Customer Experience.
September 21, 2010, 8:00am PT, 11:00am ET
Presenters: Bernard Chung, Director, CRM Solution Marketing, SAP Labs and Joel Book, Director of eMarketing Education, ExactTarget.
Abstract: Increasingly Marketers are being asked to orchestrate the overall customer experience across all customer interaction points. Customers are expecting a consistent experience across all interactions with an organization, whether it’s through the web, phone, POS, ATMs, or email. SAP CRM provides a comprehensive marketing platform to orchestrate the customer experience advantage to deliver the “wow” experience.
Your job as a marketer is to take every interaction you have with a customer to listen to what they are telling you, learn from the experience, and deliver the “wow” experience every time. That’s where the integration between ExactTarget and SAP CRM comes in. The customer data you have in your SAP CRM system is one of the most valuable assets you possess and can be leveraged to set you apart from your competition. Make sure you’re getting the most out of it by using it to fuel interactive marketing campaigns out of ExactTarget across email, mobile, sites and social networks. The integration was created to help you use what you know about your current customers to drive targeted messages that help you build engagement and long term relationships.
Register for this webcast on EcoHub.
September 30, 2010, 8:00am PT, 11:00am ET
Presenters: Paul Greenberg, President, the 56 Group, LLC; author of CRM at the Speed of Light: Social CRM 2.0 Strategies, Tools and Techniques for Engaging Your Customers and Bhushan Khadpe, Solution Manager, SAP CRM Marketing.
Abstract: Customer Loyalty Programs have become ubiquitous in the retail industry, and the strategies that companies have employed over the years have now become a commodity. With increasingly empowered and knowledgeable customers at their doors, and the proliferation of social media, retailers need to focus on improving the overall customer experience. In this webcast you will hear thought leaders talk about how companies are doing this, and learn about industry best practices and what it takes to build a loyal customer base by delivering enhanced customer experience.
Register for this webcast on Ecohub.
I hope you can take advantage of these thought leadership webcasts.