Can Data Quality Influence A Company’s Ability to Sustain Environmental Initiatives?
Authored by: Pawan Gupta, Senior Consultant, Utopia, Inc.
The “green” initiative is on the rise with many companies scrambling to adhere to the movement of being environmentally friendly and the ability to reduce their carbon footprint. The push for this initiative can stem from a number of reasons, such as the want to be environmentally friendly, the need to reduce costs, legislation requirements, customer preferences, etc.
One real life example that immediately comes to mind is UPS . This company has several initiatives to continuously improve their environmental performance and reduce their carbon footprints. Not only are they feeling the benefits, but so are their customers. They are feeling the relief in their checkbooks. UPS has environmental initiatives which focuses on improving efficiency, specifically by reducing miles flown and driven and using the most fuel efficient mode of transportation. The company’s philosophy has made them acutely aware and focused on their environmental impact as it pertains to how they conduct business and operate.
Now you are probably thinking that is all fine and dandy, but where does data come into play? In the case of UPS’ initiative to improve efficiency, I can only assume that their approach to this initiative was based on…first to provide drivers with optimized routes based on package destination to reduce miles driven to deliver packages. A route planning application and good supporting data would be required for this initiative. Also, due to the dynamic nature of fuel prices, they will also need the capability to continuously monitor fuel consumption. This includes the type of fuel consumed to determine fuel cost and emissions to ensure compliance and facilitate decisions regarding what fleet uses the most fuel and what type of fuel should be used. To come to such a critical decision UPS most likely could not have done so without good quality data. In order for companyto be able to sustain and improve their initiatives over a long-term, they will need the capability to continuously monitor fuel cost, emissions, and services offered to achieve proper balance. Data governance can play key role in enabling, accelerating adoption of these initiatives, and sustaining the initiatives to realize the benefits offered by them.
No matter what a company’s initiative is it will always be influenced by data in some fashion. Whether your initiative is “green,” pink, or purple with yellow polkadots it will always necessitate the need for good quality data in order to make the initiative a reality and be successful. Don’t you agree?