This is a very interesting report by Bezos on mobile sales numbers. I believe it! My wife is regularly using the Amazon iPhone application to order books and other essentials. You can find a book on a store shelf, reach for your iPhone and enter the ISBN number. You can immediately see the cost for a new and used version of the book on Amazon. With one click shopping the book is on its way, and since we subscribe to the free shipping program at Amazon, even the delivery is free.
This process must frustrate bookstores or maybe not. I guess any used book store can choose to sell books on Amazon – they could be the one making money from the Amazon iPhone application.
I wonder how Amazon’s mobile applications change the way a used bookstore operates? I saw an example of some changes that I suspect have come about because of Amazon and mobile applications. I was recently in the Powell’s bookstore in Portland, Oregon. As I was browsing the many rooms and floors of books (the store is enormous and a favorite destination of ours), I noticed that Powell’s had covered all of the original ISBN numbers and barcodes on the books with a proprietary Powell’s sticker and barcode. Why would they do that? It makes it far more difficult to look up the book on an Amazon iPhone application or scan the barcode with your iPhone RedLaser application.
Very interesting indeed!