Hello Community Members,
I have been a fan of Sybase for a decade now and was very intrigued to see the company make its move into mobile technologies and applications. Needless to say, when I joined SAP two years ago, I was pleased to see the SAP and Sybase partnership blossom. Now with the merger, I am truly excited about the opportunities unleashed for our academics, customers, partners, and employees.
As I mentioned above, the mobile category is easy to spot as a high-growth, high-value contributor to what we offer. Today, laptops, PDAs, mobile phones, pad devices, etc. are just as important as, if not more than, traditional desktop displays. Technologies such as those found in Sybase Unwired and Sybase 365 strengthen our position in what we call the OnDevice segment of our newly announced company strategy.
In addition business experts and IT developers alike are not tied to their desks, They move from team to team and travel from location to location to fill requirements on the spot. We want to deliver the applications and information they need whereever they are, whenever they request them. How these 'services' are delivered to the users is not as important to them as is their ease of access and always-available connection. This underlies our OnDemand strategy segment.
But the excitement does not stop there. Sybase ASE is a highly regarded, advanced technology database. Engineers from Sybase in Dublin, California and from SAP in Walldorf, Germany, among other locations, are working on an accelerated schedule to integrate Sybase ASE with SAP solutions. This is a powerful combination in support of our largest installed base, which we have served since the founding of both SAP and Sybase, what we call our OnPremise strategy segment.
In addition, Sybase IQ is a leading offering in the area of columnar-store structured databases, This technology is relevant to maintaining very large sets of enterprise data in the computer memory where it can be accessed, analyzed, displayed and acted-upon much faster than with data stored on disk. This InMemory part of our strategy is expected to speed business intelligence and analytics solutions as well as transaction processing applications, further advancing all of our OnDevice, OnDemand, and OnPremise strategic segments.
As an unapoligetic, committed fan, I see a lot to cheer about.
