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The Augmented Reality Explorer prototype provides breakthrough ease of use by letting you access your corporate information simply by pointing your mobile phone.

It uses location intelligence to compare your phone’s location and compass heading with predefined points of interest (POIs), and then displays the results as a simple list view, an interactive map, or overlaid on your phone’s camera view. At any time, you can select one of the POIs and interactively explore the associated data using a simple and intuitive interface.

To use it, you simply upload and configure a data set to the BI OnDemand platform, including the location coordinates of the POIs and any data you want associated with them. You then open up the iPhone/iPad Augmented Reality Explorer application, log in to the server and choose the data set you’re interested in. By default, the application shows you information as a simple list view, with information about the closest POI displayed first. As I move the phone, a radar display shows my orientation compared to the POIs, which are automatically highlighted in the list as I point towards them.

You can easily sort and filter the data points based on any data available (e.g. “show me the small retail stores that didn’t meet their quota within five kilometers of my location”).

Most corporate information access solutions force people to explicitly ask what information they want to see. This prototype is one step towards making information access a seamless part of what people are already doing, providing the information that people are likely to want automatically, based on their location and the context of what they are doing.

Possible uses include a manager visiting branches of a retail store, who wants the information for the current location to be available whenever she opens her phone. Or by a refinery manager who wants to access maintenance information simply by pointing at a distant piece of machinery.

For more information and screen shots, see this article.

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