StreamWork, Evernote, Freemium, and the Elephanthead
Last week we participated in the announcement of the Evernote Trunk. We wanted to be memorable ourselves at the event, so we made a quick decision:
The elephant-head was not only a good conversation starter, but a good way for people to share their views about the Trunk Program working with SAP. And fun to take pictures of:
After we put the elephant-head on people (which acted as a sort of truth-serum) we learned fascinating things. A board member of Evernote told us that he was thrilled at SAP’s participation but never tried StreamWork since he clearly couldn’t afford it. Hmmm. At that time we reminded him that it was FREE. Duly surprised, he proposed we do a better job of letting people know that.
So here we go:
1. A brief conversation with Alex Pachikov from Evernote: