To quote Keith Elliott, SEO Makes Everything More Findable. It really does and our experience over the past year promoting and implementing SEO best practice has increased site traffic by help users worldwide find what they are looking for faster and with great accuracy.
What is SEO? It’s a combination of understanding how search engines work and the art of match matching what people are searching for with the webpages or resources they should go to for that information.
At first, we promoted SEO best practices amongst our team of content editors who build and maintain the SCN webpages. We also implemented several technological enhancements to make it easier for search engine crawlers to index our pages.
A few months ago we decided to extend our evangelism to the community at large because, after all, they create an enormous amount of content on SCN every day in the blogs, wikis and forums! Blog like SCN Meta Tags, SEO and You & Click Here touched on some key SEO best practices. Now we’re no longer holding anything back and have launched our Strategic SEO on SAP Community Network: a wiki containing our SEO best practices and tips & tricks.
On our Strategic SEO on SAP Community Network is a detailed overview on how to optimize webpage content via five key activities:
- Defining Page-Relevant Keywords
- Evaluating a Page’s Current Effectiveness
- Effective Keyword Placement
- Generating Link Love
- Monitoring (and maintaining) Page Search Ranking
There are also links to additional tips & tricks such as SEO for PDFs and a more detailed explanation of What is SEO, including information on how search engines work.
The Strategic SEO on SAP Community Network is your chance to learn more about our SEO efforts and contribute your knowledge to it. There’s also the opportunity for search and knowledge management experts to engage in this hot topic that has become crucial now that searching has become the de facto method of finding content on intranets, the internet and even most computers via desktop search.