SAP’s announced intent to acquire Sybase in the weeks before Sapphire forced all the mobile enterprise application vendors to quickly consider the impact on their strategies, solutions and marketing messages. There was a bit of “testing the waters” with various marketing messages at Sapphire. I think most of them were able to come up with an adequate marketing message. The messages were uniformly, “We understand why SAP did it, and we plan to support the SUP (Sybase Unwired Platform) in the near future. It will not be a problem for us. It will give our customers more options and let us continue to focus on the business processes and mobile applications where customers get the most value.”
I think some of the mobile enterprise vendors believed their messages more than others. I think once Sapphire was over, a number of the companies went back to the whiteboard to really understand their next steps and role in the world.