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Author's profile photo Cory Coley-Christakos

SAPPHIRE NOW Online: The View From Out Here

In the SAP world, attending SAPPHIRE live and in person is a fantastic experience.  It’s hard to match the excitement of sharing the keynotes, the show floor, the topical breakouts and the networking evenings with 10,000+ other SAP enthusiasts. 

This year, I couldn’t make the trip to Orlando.  As SAPPHIRE NOW 2010 wraps up, you may be thinking “this was the wrong year to stay home”, what with the new design of the event across two continents, the new co-CEO’s, so many exciting announcements, fantastic keynotes, mobility, in-memory, on-demand, sustainability, SAP Mentors: The Cutting Edge of Community BuildingLive at SAPPHIRE NOW, Frankfurt: iPad runs SAP Records Management

On the other hand, I had a chance to check out the experience virtually – one of an estimated 35,000 online attendees.  SAP employees had access to streaming video via our own SAP TV channel, while customers and partners attended via the SAPPHIRE NOW Online platform.  The entire event was accompanied by some robust social media activity.

Being remote offered a few advantages:

  • I’ve had a stable Internet connection, and access to a power outlet. (Anyone who follows me on Twitter knows this is all it really takes to make me happy.)
  • Rather than being wrapped up in the hustle and bustle, I could take time to review the excellent content offered by many folks on the ground via blogs and video.
  • I’ve had more sleep than the average in-person attendee.

The Twitter backchannel (#SAPPHIRENOW) has been really powerful – insights into people’s impressions and interpretations “real-time” during the keynotes, the aggregation of everyone’s content links, etc.  The Twitter Fountain was pretty cool as well.

I’m really impressed by the SAPPHIRE NOW Online portal.  This was the view from “out here”:






As you can see, the view was excellent, and the content is even better.

Okay, so watching the keynotes on my laptop was a little bit like watching the movie Avatar on a 13″ TV instead of in 3D at the IMAX theatre, but the messages were still powerful.  I can tell from the blogs and tweets that the event was quite a thrill, and offered tons of valuable and unique experiences.  But for those of us who couldn’t make it, the opportunity to participate real time in some way was appreciated.

If you missed SAPPHIRE NOW 2010 altogether, you can access the online platform at  And don’t forget to check out the dedicated YouTube channel as well.

Thanks to SAPPHIRE NOW 2010: End of the Official Blogger, to make the experience that much better for those of us who could not attend in person.  And a special thanks to the team who made SAPPHIRE NOW Online happen!

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