The 2009 SAP Sustainability Report is Live!
It's got multi-media, it's got social media, it's informative and it's interactive. And as you look deeper you realize it's got more than just good looks. If an organization's public sustainability report is a statement of their commitment, then the 2009 sustainability report (which launched on May 13, 2010 at http://sapsustainabilityreport.com) reflects SAP's dedication to becoming an even stronger sustainability exemplar. Congratulations to our global sustainability organization!
The SAP Sustainability Champions Network got a sneak-peak at the report earlier this week, during which I learned that the number of Fortune 250 companies issuing sustainability reports has increased from 50% to 80% in the past three years. And more importantly there have been some major shifts in the nature and focus of the information reported.
For SAP there are two significant underlying changes in this year's report:
- The evolution from transparency to greater accountability, and
- The move from simply publishing data to engaging in a more active and continuous dialogue.
A New Level of Accountability
SAP has included more targets and metrics this year, and some metrics will be updated more often (quarterly). We're able to do this of course because SAP runs SAP. Much of the underlying data is resident in our ERP backbone, and we're using SAP Carbon Impact and SAP BusinessObjects Sustainability Performance Management to aggregate and deliver the information.
This has allowed SAP to move up from a B+ rating to an ‘A+' rating under the Global Reporting Initiative (GRI) index.
Two Way Interaction
We've also achieved a new level of "interactivity". The site has advanced from a one-way report to two-way conversation, where stakeholders are encouraged to participate and provide feedback. Dialogue is embedded throughout the report, as well as in the dedicated Feedback section. The Materiality Matrix can be manipulated by the viewer, allowing the community to help shape priorities. There are even links to Twitter and Facebook. This social dialogue will help us improve the report itself, as well as our sustainability performance and ultimately our foundational software solutions.
Additional interactivity is provided by Xcelsius, which enables drill down within the various dashboards.
Look and Feel
On the left, 2008. On the right, 2009. The new site has a very clean look.
The information is organized in four general sections:
Overview: This section greets you with a cool video wheel (above), and the option to take an online guided tour.
Performance: This section describes SAP's performance as an exemplar. For each of the metrics, there's a description of SAP's performance and the initiatives undertaken, as well as an interactive dashboard.
Solutions: This section represents SAP as an enabler, and includes a new version of the Solution Map.
Feedback: This dedicated feedback section augments the embedded dialogue throughout the site.
Check It Out
Screen shots won't do it justice - you just have to see it for yourself. And don't forget to leave your feedback!
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