As a follow up on my last blog „Digital Asset Management – Enrich Marketing Processes“, which gives information on the business challenges when it comes to Digital Asset Management, I would like to share now more details on our product “SAP Digital Asset Management by Open Text”.
SAP Digital Asset Management by Open Text is a market-leading end-to-end solution facilitating the creation, management and distribution of unstructured rich media content such as photos, videos and audio files.
Creation involves the physical ingest of digital assets including their analysis to derive additional information. The emphasis is on integration with other tools such as Adobe Suite and Quark. These interfaces make it easy for creative users to interact with the DAM system without having to access it via a specific interface.
Once digital assets are stored, they need to be actively managed. This includes not only ensuring that they are properly described with appropriate metadata and classifications, but also that they are grouped into appropriate collections, associated correctly through named relationships, the various versions are managed correctly and most importantly that they are managed according to security concepts.
Search is an important component of SAP DAM. Analysts frequently reference the inability of users to find assets as a key benefit of the implementation of a DAM system. SAP DAM provides a number of intuitive and powerful asset search features including metadata search, full text search, taxonomy search or any combination of the three to enable users to quickly find digital assets, providing enormous cost-savings via extensive reuse.
Last but not least, SAP DAM distributes the assets to a variety of platforms. SAP DAM allows digital assets to be converted or transformed in many ways e.g. a video might be generated from sub clips.
SAP DAM provides many different user interfaces to ensure the adoption of the system by all different user groups such as creative users, power users and consumers.
The following video shows you one of the available user interfaces, the Media Portal, which is primarily used by the actual consumers of the digital assets. These are stored in the DAM repository.
To watch the video click here.