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Author's profile photo Former Member

Don Bulmer, VP at SAP, on Social Media’s Role in Business & Decision Making

This is a very interesting webcast.  Don and Vanessa surveyed hundreds of SAP client executives on the impact of social media on their business.  They present the results in an engaging and interesting manner in the webcast found here:

Quick question:  What do you think are the top three social media sites business executives say they use on a regular basis?  Find out by viewing the webcast.

Visit this page for Don’s blog in which he summarizes the research findings:

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      Author's profile photo Former Member
      Former Member
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      I received this from Don, a few hours after I posted this blog.

      Findings from the research:

      Traditional decision-making processes are being disrupted by social media.

      Professional networks are an increasingly essential decision-support tool.

      Professionals tend to belong to multiple social networks for business purposes.

      The “Big Three” social networks, LinkedIn, Facebook and Twitter, have emerged as
      professional networks.

      Mobile is emerging as a frequent professional networking access point for these professionals.

      High levels of trust exist in information obtained from online networks.

      Changes are taking place in organizations’ internal and external use of social media.

      There is a recognized need for peer input in decision-making.

      Connecting and collaborating are key drivers for professionals’ use of social media.

      A detailed report of Don and Vanessa's findings may be purchased at the Amazon or Barnes and Noble websites.  All proceeds benefit SNCR (a global not for profit organization).