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The Conversation Continues

If you’re interested in social media, you probably know Gavin Heaton (, at least virtually.  I’ve had the pleasure of working with Gavin at SAP, where he has mentored many an eager collaborator.


Some time ago, I discovered that Gavin was moonlighting.  Shhhhhh!  Don’t tell anyone.


Gavin and his cohort Drew McLellan collaborated on a cool project back in 2007 called “Age of Conversation, 100 Voices, 1 Conversation”.  They invited 100 authors to donate their perspectives on social media, with proceeds for the book going to charity.  The effort attracted a wide variety of contributors, such as G Kofi Annan, Spike Jones, Scott Monty, Mark Earls and Ann Handley.


It was so successul (and apparently fun) that the story continued in 2008 with “Age of Conversation 2, Why Don’t They Get It?”  The number of authors more than doubled, and the list is a who’s who of marketing gurus from around the globe.


When Age of Conversation 3 was announced, I jumped at the chance to be a part of it – and I had to jump quickly because the spots were gone in a few hours.  I love the diverse nature of this production, and the fact that the proceeds go to Make-A-Wish Foundation. 


The full title is “Age of Conversation 3, It’s Time To Get Busy”, and it’s filled with advice on how to use social media effectively.  Apparently self-publishing was not quite as easy as I had thought, so this version is being handled by Channel V Books, who offered their services for free in the spirit of the book.  It will be out in hard cover, paperback, Kindle and iPad versions!


As the publication date approaches (mid-April), the excitement builds.  I’ve just seen the cover design by Chris Wilson (




If you’re interested in the book, you can find details on all three AOC’s at


Please meet the authors below, which include fellow SAPers Gavin Heaton and Marilyn Pratt.  I’m honored to be a part of this wonderful collaboration.  I hope you’ll enjoy it.


Adam Joseph

Priyanka Sachar

Mark Earls

Cory Coley-Christakos

Stefan Erschwendner

Paul Hebert

Jeff De Cagna

Thomas Clifford

Phil Gerbyshak

Jon Burg

Toby Bloomberg

Shambhu Neil Vineberg

Joseph Jaffe

Uwe Hook

Steve Roesler

Michael E. Rubin

anibal casso

Steve Woodruff

Steve Sponder

Becky Carroll

Tim Tyler

Chris Wilson

Beth Harte

Tinu Abayomi-Paul

Dan Schawbel

Carol Bodensteiner

Trey Pennington

David Weinfeld

Dan Sitter

Vanessa DiMauro

Ed Brenegar

David Zinger

Brett T. T. Macfarlane

Efrain Mendicuti

Deb Brown

Brian Reich

Gaurav Mishra

Dennis Deery

C.B. Whittemore

Gordon Whitehead

Heather Rast

Cam Beck

Hajj E. Flemings

Joan Endicott

Cathryn Hrudicka

Jeroen Verkroost

Karen D. Swim

Christopher Morris

Joe Pulizzi

Leah Otto

Corentin Monot

Karalee Evans

Leigh Durst

David Berkowitz

Kevin Jessop

Lesley Lambert

Duane Brown

Peter Korchnak

Mark Price

Dustin Jacobsen

Piet Wulleman

Mike Maddaloni

Ernie Mosteller

Scott Townsend

Nick Burcher

Frank Stiefler

Steve Olenski

Rich Nadworny

John Rosen

Tim Jackson

Suzanne Hull

Len Kendall

Amber Naslund

Wayne Buckhanan

Mark McGuinness

Caroline Melberg

Andy Drish

Oleksandr Skorokhod

Claire Grinton

Angela Maiers

Paul Williams

Gary Cohen

Armando Alves

Sam Ismail

Gautam Ramdurai

B.J. Smith

Tamera Kremer

Eaon Pritchard

Brendan Tripp

Adelino de Almeida

Jacob Morgan

Casey Hibbard

Andy Hunter

Julian Cole

Debra Helwig

Anjali Ramachandran

Jye Smith

Drew McLellan

Craig Wilson

Karin Hermans

Emily Reed

David Petherick

Katie Harris

Gavin Heaton

Dennis Price

Mark Levy

George Jenkins

Doug Mitchell

Mark W. Schaefer

Helge Tenno

Douglas Hanna

Marshall Sponder

James Stevens

Ian Lurie

Ryan Hanser

Jenny Meade

Jeff Larche

Sacha Tueni and Katherine Maher

David Svet

Jessica Hagy

Simon Payn

Joanne Austin-Olsen

Mark Avnet

Stanley Johnson

Marilyn Pratt

Mark Hancock

Steve Kellogg

Michelle Beckham-Corbin

Michelle Chmielewski

Amy Mengel

Veronique Rabuteau

Peter Komendowski

Andrea Vascellari

Timothy L Johnson

Phil Osborne

Beth Wampler

Amy Jussel

Rick Liebling

Eric Brody

Arun Rajagopal

Dr Letitia Wright

Hugh de Winton

David Koopmans

Aki Spicer

Jeff Wallace

Don Frederiksen

Charles Sipe

Katie McIntyre

James G Lindberg & Sandra Renshaw

David Reich

Lynae Johnson

Jasmin Tragas

Deborah Chaddock Brown

Mike O’Toole

Jeanne Dininni

Iqbal Mohammed

Morriss M. Partee

Katie Chatfield

Jeff Cutler

Pete Jones

Riku Vassinen

Jeff Garrison

Kevin Dugan

Tiphereth Gloria

Mike Sansone

Lori Magno

Valerie Simon

Nettie Hartsock

Mark Goren


Peter Salvitti

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  • It seems it would have been fun to be a part of elite group discussing about the most happening thing.
    I too wished I could participate in it not as an expert but as a end user of social media.
    • @Cory – thanks for helping to spread the word. We are excited to see another edition hitting the (virtual) book shelves. These books are entirely reliant on smart people sharing their creativity – it is no small thing to commit to, and deliver on, that promise. But you and 170 or so others have done so this year. I can’t wait to hear what you think of the book as a whole!

      @Hussain – we would love to have you involved. And really, it is not so elite – we happily take the contribution of anyone willing to share their insight. We would also be interested in hearing your thoughts on the new book … we think it is quite special (but then we would, wouldn’t we).