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Voluntary Initiatives of CSR

How organizations in different sectors address CSR?


Knowing about these initiatives, it is felt, would provide a good insight into how organizations are promoting social responsibility appropriately in their sector. The source is the ‘ISO/CD 26000 – Guide on Social Responsibility’ and the respective websites.

The voluntary initiatives are classified as Intergovernmental initiatives, Multi-stakeholder initiatives and Single stakeholder initiatives.

45 voluntary initiatives are indicated in this Guide under 11 sectors .
In this blog the initiatives of Travel &Tourism sector is covered.

In this sector two initiatives are said to be in vogue:
1 Global Sustainable Tourism Criteria Partnership
2 Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism


Firstly about the ‘Global Sustainable Tourism Criteria Partnership ‘
The Global Partnership for Sustainable Tourism Criteria (GSTC Partnership) is a coalition of over 40 organizations working together to foster increased understanding of sustainable tourism practices and the adoption of universal sustainable tourism principles.
These criteria will be the minimum standard that any tourism business should aspire to reach in order to protect and sustain the world’s natural and cultural resources while ensuring tourism meets its potential as a tool for poverty alleviation.
The criteria is organized around four main themes:
• effective sustainability planning;
• maximizing social and economic benefits for the local community;
• enhancing cultural heritage;
• and reducing negative impacts to the environment.

There are 37 criteria suggested for monitoring and evaluation by each organization. Please visit for the details.

Benchmarks in the tourism sector are currently available for:
•Electricity and energy consumption in kilowatt hours (kWh) per square metre of serviced space.
•Fresh water consumption in litres or cubic metres (m3) per guest per night.
•Waste production (kilograms per guest night and/or litres per guest night).
•Progress in converting CFC-using refrigeration and air conditioning equipment as a percentage of total equipment.
•Waste water quality for hotels that treat their own waste water, using either Biological Oxygen Demand (BOD) or Total Suspended Solids (TSS) of the treated waste water.

The best known international benchmarking programs for tourism are TourBench ( and EarthCheck (

Other national and local initiatives also exist, it is said.

It is likely that a company may adopt local, national, sectoral and international initiatives, in that order, with a view to be relevant at the place they operate and also be currently relevant.


Secondly, the’Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism’

It is an industry driven responsible tourism initiative in collaboration with ECPAT International, funded by UNICEF and supported by the UNWTO

Suppliers of tourism services adopting the code commit themselves to implement the following six criteria:
1. To establish an ethical policy regarding commercial sexual exploitation of children.
2. To train the personnel in the country of origin and travel destinations.
3. To introduce a clause in contracts with suppliers, stating a common repudiation of commercial sexual exploitation of children.
4. To provide information to travellers by means of catalogues, brochures, in-flight films, ticket-slips, home pages, etc.
5. To provide information to local “key persons” at the destinations.
6. To report annually.

Their latest and detailed newsletter, for your kind attention, is at

So, next time when we check in, may inquire whether the hotel is a subscriber to the code. That would be our contribution to promote awareness on the code. We may also remain conscious of the benchmarks for consumption and ask the hotel whether they too track it.

There certainly may be many initiatives other than these two.
Those who know practices of CSR in T&T sector may like to share with the community members.


Next I propose to cover the initiatives by Road Transport sector.

One of their initiative is ‘smart move’ Please hop in! 
An interesting point is that this sector proposes adoption of Cheapest Cost Avoider Principle (CCAP) in place of Polluter Pays Principle!
Cheapest Cost Avoider Principle (CCAP) won Ronald Coase a Nobel Prize in 1991.

Hope it would be interesting to explore what is CCAP, especially to a CSR/BPX.

Sam Anbazhagan

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