In my previous video SAP CRM 7.0 – Loyalty Management – Managing Tier Rules, I showed how a marketing manager can use CRM Loyalty Management to maintain tier rules. In this video on SAP CRM 7.0 – Loyalty Management with Bonus Campaign, we will see how the same rules can be used to maintain rules for bonus points.
In addition to maintaining the rule, because loyalty management is integrated with SAP CRM Marketing, the marketing manager can also create and assign a marketing campaign to the bonus rule. By doing so, enrollment can be enforced by requiring registration for the campaign to earn bonus from the rule.
Additionally, the campaign, and consequently the reward rule tied to it can also be restricted to certain members of the loyalty programs by assiging eligible segments to the campaign.
This enables the marketing manager to design campaigns and rules targeted to different segments of the loyalty members.
Hope you enjoy this video!