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Record participation at today’s Future of CRM SAP Mentor Webinar with at times 87 people signed up.  For background to this Webinar check out Stephen Johannes’ blog (The specified item was not found.).  The SAP Mentor side was represented by: {code:html}Stephen Johannes{code}, Vijay Vijayasankar (/people/vijay.vijayasankar/blog) and {code:html}Gregor Wolf{code}. SAP Solution Managers by: Volker Hildebrand Vice President of CRM Product Management at SAP; Tzanko Stefanov is a product expert in the Business Suite UI Framework product management team and Vinay Iyer Vice President of Enterprise Marketing for SAP CRM. {code:html}SAP Mentor Webinar Future of CRM Panel
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  1. Glenn Michaels
    I enjoyed watching the webcam, was a lot of data to cover in an hour. Makes me ponder the future of my CRM BA Analyst position and how it will change.
    I saw Stephen Johannes slide showing traditional CRM but his new definition of CRM I did not see if he wouldn’t re-quoting, I would appreciate it.
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    1. Stephen Johannes
      Glenn,

      No problem taken from Paul Greenberg’s(who is a true CRM thought leader) blog located here, which if you haven’t read, you probably should read:
      http://blogs.zdnet.com/crm/?p=829

      Short definition:
      “CRM is a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment. It’s the company’s response to the customer’s ownership of the conversation.”

      Tweetable Definition:
      “The company’s response to the customer’s control of the conversation.”

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