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For many the term Enterprise 2.0 is fussy. Here a description from Wikipedia:

Carl Frappaolo and Dan Keldsen defined Enterprise 2.0 in a report written for Association for Information and Image Management (AIIM)as “a system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise”.[1]

For me the web based technologies like forums, blogs, wikis, … are only the enablers to the essence of what Enterprise 2.0 is all about: A deeper collaboration between companies and their customers and partners on every step of the product life cycle.

Next Tuesday at the SAP Mentor Future of CRM webinar you can experience that Enterprise 2.0 in action. A big claim, which I hope to substantiate in the next paragraphs:  

SAP Mentors are the top experts and community leaders that we are giving special access and status via the SAP Mentor initiative.

One of them Vijay Vijayasankar a consultant working for that small partner of SAP called IBM 😉 posted the following blog: So, what is next in CRM?

That blog got quite some discussion started which got me thinking, that in the group of 80 SAP Mentors there are two more strong CRM experts: Gregor Wolf working for Siteco in Germany and doing some consulting work on the side; and Stephen Johannes one of our newest SAP Mentors a CRM Analyst for Bunge North America.

I pinged them suggesting that we should have a public SAP Mentor webinar discussing the The specified item was not found. from the perspective of the SAP customer and partner. They all agreed and came up with the following agenda:

Unlike the traditional presentation format we are going to organize this into three “pods” of 20 minutes on topic led by a SAP Mentor.  Each topic will be led by a SAP mentor who will intro the topic for 5 minutes, followed by a 15 minute “donnybrook” on the discussion.  Donnybrook refers to a local public issues show on St. Louis, MO public television that consisted of a moderator and four journalists.  The moderator would introduce a topic and ask a panelist one question to start the discussion, followed by the remaining panelist who would chime in.

The only thing missing was the SAP perspective to these predictions. We reached out to SAP Solution Management and they were happy to engage: Volker Hildebrand Vice President of CRM Product Management at SAP; Tzanko Stefanov is a product expert in the Business Suite UI Framework product management team and Vinay Iyer Vice President of Enterprise Marketing for SAP CRM.

Now if you take a step back and think about what is happening here? The CRM thought leaders from the SAP community are having an event to discuss the future of CRM and invite SAP to be part of that conversation.

The first synergies are already happening, as Gregor Wolf and Tzanko Stefanov are discussing improvement ideas for the SAP CRM UI via a wiki page.

This event where participants will join from all over the world is only possible because of the maturing of web technologies like web conferencing.

It may not work out as planned, but I am convinced that this is the closest you can get to a truly Enterprise 2.0 experience, with a strong collaboration between customers, partners and SAP.

Join us this Tuesday the 18th of August at 9am PST for this The specified item was not found. webinar. I guarantee you that it will be very interesting.

Dial-in/Webinar information

URL: https://sap.na.pgiconnect.com/mentormonday/

Date/Time: Tuesday, Aug 18, 2009 9:00 AM-10:00 AM (GMT-08:00) Pacific Time (US & Canada).

Participant Passcode: 5795926235

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