Yesterday, SAP.info featured an interview with Mark Yolton, SVP of SAP Community Network (SCN), on what makes our approach to communities unique.
The article outlines the benefits to companies and individuals, gives web 2.0 – based collaboration examples, and shows linkages to other platforms, such as Twitter. As an active participant in the community, this is not news to you – you’ve contributed to the creation of such a successful network of peers.
It’s a great article, but what’s really notable is the constant drumbeat now – of interest in the SAP approach to these communities, and how it is the perfect hybrid of collaboration with measurable business impact and a source of trusted information among colleagues.
This high impact community you contribute to daily has been noted in the past weeks in two other instances.
First, because of the SAP Community Network, SAP has been rated as a top ten global brand measured by our engagement in social media. “With 35 team members, SAP has one of the largest social media teams around. However, those 35 people are tasked with keeping 1.7 million members talking and active for the benefit of the company and, more importantly, the developer community themselves. When you’re interacting with that many people, engagement isn’t a tactic for SAP; it is core to everything the company does” The world’s most valuable brands. Who’s most engaged? ENGAGEMENTdb Ranking the Top 100 Global Brands, July 2009, by Altimeter and Wet Paint”
Secondly, Ovum, the analyst firm, stated, “SAP has been an early proponent and provider of Web 2.0 or social media tools – including discussion forums, blogs, wikis, ratings and rankings, reputation management systems, trusted/endorsed friend lists, webcasts, online video, widgets and the like – to connect its customers, partners and employees in the various communities and foster collaboration and innovation.” SAP, July 16, 2009, by Ovum
Stay tuned for more information on how SCN innovates to provide customer value every day.