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Future of CRM public SAP Mentor webinar

After the positive feedback and discussion surrounding the So, what is next in CRM? by Vijay Vijayasankar, Mark Finnern asked the three SAP CRM SAP mentors to host a presentation on this topic, with SAP CRM Solution Management available to offer their opinion of the mentor’s viewpoint.

After much discussion and getting everyone to agree on a date/time, we decided to focus on three topics on the future of CRM.  Those topics are CRM as a composition canvas, CRM UI and Social CRM. 

SAP Mentor Topic Leads & Panel Members

We will have three SAP Solution Managers who will be joining us who will validate or question the viewpoint of our SAP Mentors.

  • Volker Hildebrand is Vice President of CRM Product Management at SAP, responsible for CRM go-to-market and thought leadership. He has been with SAP for ten years building momentum in CRM and E-Commerce in various roles and leadership positions. An innovative and forward thinking executive was instrumental in driving CRM thought leadership at SAP and building SAP’s first java business application. Prior to joining SAP, Volker was an assistant professor in Marketing teaching and pioneering research in CRM. In addition he helped many companies drive CRM initiatives as a freelance business consultant. A thought leader in CRM for 17 years, he has written several books and over 100 articles. Volker holds degrees in Business and Technology and earned a Ph.D. in Business Economics with highest honor (summa *** laude).
  • Tzanko Stefanov is a product expert in the Business Suite UI Framework product management team. The team is responsible for the user experience in the entire Business Suite. Before joining that group, Tzanko was a Development Manager in CRM in Montreal, Canada. Also, worked as a Development Manager within Netweaver CE. Tzanko has more than 10 years of experience in software development and IT consulting in the areas of investment banking, HR and finance.
  • Vinay Iyer is the Vice President of Enterprise Marketing for SAP CRM and is responsible for thought leadership, go-to-market strategy and execution globally. Vinay has leveraged innovative marketing techniques such as Social Media, blogging, creative presentations, etc. to more effectively reach target audiences, and brings real-life perspectives regarding the role of new communication channels.

    Vinay brings a wide range of experience spanning product development, marketing, thought leadership, business development and sales in the CRM space, and is a frequent speaker at CRM conferences.

    Vinay has a Master’s degree in Electrical Engineering and a MBA from the Wharton Business School.

Format

Unlike the traditional presentation format we are going to organize this into three “pods” of 20 minutes on topic led by a SAP Mentor.  Each topic will be led by a SAP mentor who will intro the topic for 5 minutes, followed by a 15 minute “donnybrook” on the discussion.  Donnybrook refers to a local public issues show on St. Louis, MO public television that consisted of a moderator and four journalists.  The moderator would introduce a topic and ask a panelist one question to start the discussion, followed by the remaining panelist who would chime in.

Special Acknowledgement

Thank you to Anne Fish and Mark Finnern for getting this setup and arranged.

Dial-in/Webinar information

URL: https://sap.na.pgiconnect.com/mentormonday/

Date/Time: Tuesday, Aug 18, 2009 9:00 AM-10:00 AM (GMT-08:00) Pacific Time (US & Canada).

Participant Passcode: 5795926235

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8 Comments

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  1. Nigel James
    Thanks everyone for setting this up.

    I am especially excited about this one as after a year out in HR land I am coming home to CRM!

    Looking forward to the presentation.

    Regards,
    Nigel

    (0) 

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