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Author's profile photo Dieter Becker

European Category Management Training

After the successful introduction of a German based training for the Category Management methodology SAP partner GS1 Germany offers a European wide training as well. In a mixture of theory and practical trainings including fruitful discussions between retailers and suppliers the participants learn the all necessary tools and procedures for a successful implementation of Category Management in the own company. For SAP this proofs to be a good platform to position our rich and effective applications supporting the different aspects of this process.

Category Management is a retailer/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value.

How are categories treated as business units?

  • What are the different strategic roles of categories for retailers?
  • Which data is needed to evaluate a category?
  • How are category objectives defined and verified?
  • According to which criteria products are listed or delisted?
  • What does the perfect shelf look like from a customer’s point of view?
  • How do stores successfully implement category management?
  • Which are the prerequisites for a successful collaboration?

These questions and more will be answered during the Category Management Basics Workshop.

Program overview:

  • Introduction to Efficient Consumer Response and Category Management according to the ECR Europe standard process
  • Overview and introduction to methods as well as each of the 8 steps of the ECR Europe Category Management Process
  • Case studies
  • Relevant presentations by European manufacturing and retail representatives
  • Applying know-how from manufacturing and retail
  • Consolidation of assortment optimization and shelf presentation
  • Team project on case studies

After the seminar the participants will have acquired the basics to evaluate Category Management potential as well as the know-how to develop their own solutions.

After taking part in the seminar, they will receive a confirmation of participation.

The seminar is aimed at participants with minimal Category Management experience.

Location: GS1 Germany Knowledge Center, Maarweg 133, 50825 Köln, Germany

Seminar data: 9-10 September 2009

For registration of further information, please view

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      Author's profile photo Graham Robinson
      Graham Robinson
      See my comment at Using Blogs for "solicitations or advertisements"

      Graham Robbo