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What is SAP CRM Partner Relationship Management

Channel Partner Relationship Management

The Channel Partner Relationship Management scenario capabilities of SAP CRM enable companies to manage channel partner relationships throughout the partner lifecycle. 

High Level Process Flow

This business scenario helps you as the channel manager to work effectively with your channel partners.

  • Channel Partner Registration enable potential channel partners to apply for participation in a partner program (for example via a web-based registration form on your Web site). The Brand Owner will register and classify the interested companies as indirect sales partner in an approval process.
  • Channel Partner Qualification obtain an overview of your channel partners’ qualifications and certifications to plan future trainings and to select the appropriate channel partner for a particular sales engagement.
  • Partner Analysis in Partner Channel Management complete view of your channel partners. See who your partners are and where they come from. See the status of each partner, the branch of industry in which they specialize

Key Points

  • Know who your partners are
  • Know what your partner sells, where they sell, and to whom they sell


For those of you who are registered customers or partners and would like more information please use the following links:

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