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Ecosystem Events: Highlights from SAP Forum Brasil 2008

SAP Forum Brazil is dedicated to customers, partners and prospective customers in all industry segments. Part of the SAP World Tour and SAP TechTour series of events, SAP Forum has attracted this year over 7,600 attendees during the three event days.

Brazil is the world’s 11th largest economy, and is growing fast. SAP Brazil also is a growing subsidiary, with a continued expansion of customer implementations last year, and a developing partner ecosystem.

The theme of this year edition was “Sustainability and Business – A Value Chain”.  The first day included keynotes from the Former Minister of Development – Luis Furlan, Zia Yusuf – SVP, SAP Global Ecosystem and Partner Group, and Mark Yolton, SVP, SAP Community Network.

The SAP Netweaver Developer Day Brazil – Sucess demonstrated the fun side of SAP Brazil events, featuring a developer “talent show”.  Four attendees braved the stage in front of their peers and performed different talents for a prize.  The winner sang a traditional Brazilian song but with lyrics about being a programmer – it had the audience in stitches and with loud applause.

On day 2 and 3, breakout sessions were held in 10 event rooms.  To veiw the 130 breakout sessions, which focused on industries, applications and technology platforms. 

Marcos Kanegae, IT Manager at Bahia Pulp commented “At SAP Forum, you can see more every year. It is a great opportunity to meet again friends and network with peers. But moreover, the topics presented make the Forum such a great event.”

40 partners sponsored the event including, CPM Braxis, Accenture, Bearing Point, Sonda Procwork, Delloite, Neoris, Atos Origin, Siemens, Edinfor, HP-Intel, and IDS Scheer.

Andre Paes, Alliances Director at partner company Probank, mentioned: “It is the first time we participate at SAP Forum, and I am surprised by the great number of customers, partners and SAP representatives attending. The quality of the discussions and presentations was very high. Next year, we want to participate in a much stronger way as a partner to the Forum.”

Largely covered in the media, with over 35 journalists attending The sessions and activities were covered in an extensive number of press releases and interviews.

About SAP World Tour

Companies are discovering that business is changing faster than ever. At SAP, we have the expertise to provide companies of all sizes and in all industries with the right solutions and tools to respond effectively to that change while helping them seize new opportunities and capture greater competitive advantages.

SAP World Tour is the successful business road show that takes place in over 50 locations around the world. In the last four years, SAP World Tour reached more than 130,000 customers, partners, analysts, and members of the press. Again this year the event is showcasing new ideas, new strategies, and new opportunities and includes informative presentations and industry- and IT-specific breakout sessions. In this ambience of discovery and learning, SAP experts, customers, partners, and industry analysts get together to discuss how to take advantage of today’s open technologies to achieve and maintain profitability, efficiency, and growth.


About SAP TechTour

SAP Technology Tour is a road show designed to address key technology challenges and help participants close the gap between business and IT. The audience consists primarily of CIOs, IT managers, business process experts, and software developers who want to learn how enterprise services-oriented architecture (enterprise SOA) can help transform the IT landscape. The agenda, which is flexible, includes informative presentations, industry- and IT-specific breakout tracks, and focused planning sessions. SAP Technology Tour 2008 concentrates on the core topics of enterprise SOA in action, enterprise SOA and business process management, and Web 2.0 and enterprise information management.

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