SAP CRM offers Partner Channel Management functionality and within this product offering there are 3 order management scenarios that are available out of the box. This blog will provide an overview of these order management scenarios.
Business to Business (B2B) – The partner places orders directly to the brand owner to replenish the partner’s stock of the brand owner’s product.
Business on-behalf (BOB) – The partner places an order for a customer directly to the brand owner. Here the delivery of the goods can go to the partner or to the end customer directly. This scenario enables partners to act as the brand owner’s external sales force.
Collaborative Selling – An end customer places an order, selects which partner will fulfill the order for the brand owner. The collaborative showroom enables channel partners with an attractive e-commerce platform to sell to end customers.
The strength of the SAP PCM order management scenarios are built on the SAP CRM e-commerce functionality, which offers depth of functionality.
For those of you who are registered customers or partners and would like more information please use the following links.