The other week Dirk Riehle from SAP Research together with Oliver Guenther from the Humboldt University Berlin presented their preliminary research results into Enterprise Microblogging.
Something that I am really interested in since the beginning of ESME. Last year I even did a little part to bring ESME forward and therefore I am glad to point out, that it is now used @ Siemens. Go ESME!
Dirk and Oliver did some focus groub sessions here at SAP Labs. I was part of one of them too.
Here are my Twitter notes from the presentation of their results:
- finnern: http://twitpic.com/2grmq - Dirk Rhiele opening the Enterprise Microblogging event #sap
- finnern: http://twitpic.com/2gs1l - Oliver Guenther presenter at enterprise microblogging event #SAP about 2 hours ago from TwitPic · Reply · View Tweet
- finnern: Quote: "Twitter replaces a lot of my email. As most of my emails are only one liners." Not in my case neither incoming nor outgoing. #sap about 2 hours ago from web · Reply · View Tweet
- finnern: Other drivers for twitter use: Finding contacts, improved visibility, self-efficacy, critical mass needed. #micorblogging#sap about 2 hours ago from web · Reply · View Tweet
- finnern: Impediments of #microbloggingPrivacy concerns, longevity availability, secondary use #sap less so with tech savvy people. about 2 hours ago from web · Reply · View Tweet
- finnern: Signal to Noise Ratio biggest concern, Time and effort required: can be mitigated by good integration like cubetree 😉 #microblogging#sap about 2 hours ago from web · Reply · View Tweet
- finnern: Big theme Corporate Culture. Success depends on open, secretive, innovative, ... CNN using it extensively is a surprise. #microblogging#sap about 2 hours ago from web · Reply · View Tweet
- finnern: Suggestions: Advanced filtering, rating, voting, thumbs-up, flags, tags, strong security privacy, control dissemination #microblogging #sap about 2 hours ago from web · Reply · View Tweet
- finnern: Short message length is O.K. Key differentiation to other tools #sap #microblogging about 2 hours ago from web · Reply · View Tweet
- finnern: Key Insights #micrroblogginggreat potential improve communication + collaboration (new ones), applicable to all industries ROI? #sap about 1 hour ago from web · Reply · View Tweet
- driehle: Finished Enterprise Microblogging research results talk at #sap with Oliver Guenther ; thanks @finnernfor the pic! http://twitpic.com/2grmq 16 minutes ago from TweetDeck · Reply · View Tweet
In short, people like microblogging as a way to stay connected and have a finger on the pulse of what is going on. This is true for the enterprise environment too. The lines between private and business life are blurring.
Within the enterprise additional concerns like security, privacy and time involvement need to be addressed. The enterprise environment is also offering additional opportunities for example can distribution lists be used for automatic group forming.
Of course in the times we are living in right now, the question of ROI will come up and that is tough to measure and proof.
Success of Enterprise Microbloging also depends a lot on the culture of the Company where it gets implemented. The more the environment is one of openness, innovative, consensus driven, the higher the chance of succes.
It is going to be interesting how Enterprise Microblogging is developing in the next years.