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Efficient and effective pricing in global organizations is always a challenge. Large companies have historically tended to sacrifice global coordination for local control, to better reflect different market conditions.


However, the convergence of the European market (and globalization in general) is increasingly revealing the flaws of this approach. Country organization’s divergent pricing practices expose organizations to tremendous pricing risks. The global recession has only amplified these problems and makes the risks intolerable.

 This presentation will focus on how companies can identify and address pricing improvement opportunities. You will learn:

  • Key pricing concepts such as the price waterfall and how to apply it to your business
  • Best practices to improve pricing in a global organization
  • Success stories of customers that have leveraged pricing effectively

Speaker: Dr. Ian Tidswell (Head of Vendavo’s Business Consulting Team in Europe)
Date: April 21, 2009
Time: 3 PM CEDT | 9 AM EDT

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