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Keynote: Why Green IT is Not Enough – Live or Online at SAP Virtualization Week 2009

VWeek 2009 


A few weeks ago, I invited you to join SAP Virtualization Week 2009 from April 20-22nd live in Palo Alto – and online via live broadcast. Here a pre-show video to get you in the mood:

Today, I am excited to tell you about a session at VWeek that you will not want to miss. On Monday, April 20th at 10 AM PT/1 PM ET, Peter Graf, Executive Vice President and Chief Sustainability Officer at SAP, will speak about:


Why Green IT is Not Enough
Delivering Sustainable Business Processes


With IT and communications industries consuming between two and three percent of the world’s energy, Green IT is focused on how to make IT greener –  this covers the entire IT infrastructure within an enterprise with the Data Center at the core.  This would enable IT to do their part of reducing carbon emissions and climate change.


While Green IT is extremely important, we see it only as a first step. There is an even bigger opportunity for IT to help businesses drive environmental and social improvements through new levels of business process excellence. The business case for such improvements is clear:  organizations around the world are facing a proliferation of regulation, a most challenging economic situation, and increased consumer awareness to social and environmental issues, resource scarcity and highly networked business operations.


These factors put brands, market share and even market cap at significant risk but also represent new opportunities for profitability. In light of this situation, thought leaders embrace an evolved understanding of how IT can help ensure the short and long term success of their business – by holistically managing economic, environmental and social risks and opportunities.


For an overview of all the sessions at Virtualization Week, please access the agenda here.

If you cannot travel to Palo Alto for the event, you can take advantage of the live broadcast, sponsored by Citrix. Get more information in the SAP Virtualization Week collaboration workspace.


Some more VWeek links that you might find useful:

VWeek 2009
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