Podcast: Creating Dynamic Product Launch and Re-launch Processes through BPM
Ever wonder what a “dynamic business process” really is? What business processes change so frequently that they can’t fit into standard SAP-managed applications?
Consider the case of global consumer product companies that launch hundreds of different products and variations each year. “Product Launch & Re-Launch” is a strategic capability for these companies for fostering innovation and introducing new products to market quickly.
Arunkumar KS Arunkumar KS of Unilever India and Liladhar Bagad of Intelligroup co-presented a webinar on this topic. The webinar is no longer hosted, but i do have a copy of it. If you are interested, please contact me at email@example.com.
In this 9 minute podcast, I interivew Arun and Lila about Hindustan Unilever’s experience with BPM initiatives, and to find out a little more about this “mega-process”, product launch & re-launch.
0:00 Arun, please tell us more about the “product launch & relaunch” process use case.
1:17 Lila, what’s so special about some business processes that they need an approach such as BPM?
2:13 Arun, what has been Hindustan Unilever’s experience with business process management to date?
4:01 Lila, If a company is interested in building a competency with business process management, how do you suggest they start? And, what are some of the gotchas that companies need to avoid in the early stages of a BPM program?
6:01, Arun, what kind of business processes does your company typically consider for business process management projects?